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Entrepreneurship and Management in the Creative Industries (Business Administration)

Master
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In the Entrepreneurship and Management in the Creative Industries (EMCI) track, you learn state-of-the-art theories rooted in different business disciplines, such as strategic marketing, management, entrepreneurship and digital innovation. These theories help you to gain a better understanding of dynamic strategic processes in the highly competitive industries of the arts and entertainment. This is one of the tracks you can opt for in our Master's in Business Administration.

Language of instruction
English
Mode
Full-time

Why study Entrepreneurship and Management in the Creative Industries at UvA?

Specialise in your field of interest

With our extensive specialisation courses and electives, you can tailor the programme to your interests and ambitions.

Excellent career prospects

Our Economics and Business Career Centre offers you plenty of support in exploring your options, developing soft skills and connecting to companies.

Business seminars in the theatre

Prominent speakers from leading companies in a series of inspirational seminars such as Ahold Delhaize.

Top-ranked university

The Amsterdam Business School belongs to the 1% of Business Schools in the world to hold the prestigious Triple Crown accreditation.

Is Entrepreneurship and Management in the Creative Industries for you?

  1. Exclusivity. The EMCI track is one of the few Master's Business Administration programmes worldwide that focuses exclusively on studying the cultural and creative industries from a business science perspective.
  2. Academic rigor. Learn from professors who actively advance state-of-the-art academic research in diverse cultural and creative industries. Read their articles published in top marketing, management, and entrepreneurship journals, and participate in their lectures to master your understanding. This track is relatively small, which allows for more 1-on-1 interaction among students and professors.
  3. Active network. Join a flourishing international network of EMCI alumni active in the arts, fashion, and entertainment industries.
Hi, I'm Anton! I'm a Master's student in Business Administration from Russia. Got questions about studying at the UvA? Get in touch! Chat with Anton
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Be ahead of the competition

While almost everyone has their favourites when it comes to, for instance, movies, music, or books, some of these creative products are far more successful than others. Why? Especially when you consider that in many cases, the differences in underlying product attributes are minimal. In this track, you will learn theory and study practice of international competition in creative industries like music, fashion, and the arts. You critically analyse the dynamic processes that drive success (or failure) by addressing tensions that are common in these industries: art versus commerce, creativity versus management, craft versus technology and individual inspiration versus creative systems.

Explore all Master's Business Administration tracks

Entrepreneurship and Management in the Creative Industries is one of the tracks you can opt for in our Master's in Business Administration. Take a look at the other tracks.

Facts & Figures
Degree programme
MSc Business Administration
Mode
Full-time
Credits
60 ECTS, 12 months
Language of instruction
English
Starts in
September
CROHO code
60644
Location
Roeterseiland campus