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uva.nl

Digital Marketing (Business Administration)

Master
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The rapidly changing and digitised marketing environment creates new challenges and opportunities for the creation of customer value. In the Digital Marketing track, you explore a wide variety of phenomena related to the link between digitisation and marketing. From multichannel marketing and online customer journeys to social media and marketing analytics. This is one of the tracks you can opt for in our Master's in Business Administration.

Language of instruction
English
Mode
Full-time

Why study Digital Marketing at the UvA?

Start in September or February

When?
We are one of the few institutions in the Netherlands offering a February start for this Master’s.

Excellent career prospects

What?
Our Economics and Business Career Centre offers you plenty of support in exploring your options, developing soft skills and connecting to companies.

Business seminars in the theatre

What?
Prominent speakers from leading companies in a series of inspirational seminars such as Ahold Delhaize.

Top-ranked university

What?
The Amsterdam Business School belongs to the 1% of Business Schools in the world to hold the prestigious Triple Crown accreditation.

Is Digital Marketing for you?

  1. You are interested in the impact of digitisation of the business environment on marketing processes and outcomes. In this track you will combine academic concepts and the real-life business environment.
  2. A digital world provides opportunities for using data as input for improved marketing decision-making. This track incorporates the role of such analytics and metrics in the broader function of marketing.
  3. The curriculum of the Digital Marketing track has a strategic focus. This means that analysing how current technologies affect the development and implementation of marketing strategy will be part of the programme.
  4. The track offers opportunities for cross pollination and collaboration with students from the complementary Consumer Marketing track, via shared course work and assignments.
Hi, I'm Anton! I'm a Master's student in Business Administration from Russia. Got questions about studying at the UvA? Get in touch! Chat with Anton
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Explore all Master's Business Administration tracks

Digital Marketing is one of the tracks you can opt for in our Master's in Business Administration. Take a look at the other tracks.

Facts & Figures
Degree programme
MSc Business Administration
Type
Regular study programme
Mode
Full-time
Credits
60 ECTS, 12 months
Language of instruction
English
Starts in
February, September
CROHO code
60644
Location
Roeterseiland campus