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Entrepreneurship and Management in the Creative Industries (MSc Business Administration)
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The study programme

The study programme of the track Entrepreneurship and Management in the Creative Industries focuses on the specific characteristics of core business concepts and theories in the context of the creative industries, such as blockbuster movies, music, fashion and art. This track is your perfect choice if you have the desire to work in the creative industries or if you plan to work in any industry in which creativity, entrepreneurship and innovation play a central role.

Guest lectures and teamwork

During this Master’s you will dive into diverse business fields, ranging from entrepreneurship and innovation to marketing, strategy and organisational design. Expect inspiring guest lecturers from thought leaders representing the high-arts, like the Van Gogh museum, the Concertgebouw orchestra and the Dutch National Opera and Ballet. As well as start-ups, crowdfunding platforms and creative organisations such as RTL/Videoland, Armada Music, Amsterdam Dance Event and Endemol. You will team up with fellow students to work on interesting business cases and present them in class.

Elevate your career in 1 year

Prepare to get convinced. Take 90 seconds to find out why you should study MSc Business Administration at the University of Amsterdam. View the highlights of this study programme and elevate your career in 1 year.

The programme

Entrepreneurship an Management in the Creative Industries is one of the tracks of the MSc Business Administration. During your Master's you will follow 5 general courses and 3 track-specific courses. You will finish with a thesis. If you have a fundamental drive to challenge the corporate environment, you can participate in our Honours programme Sustainability.

  • Compulsory courses

    Ethics and the Future of Business

    The purpose of this course is to explore the trends, core concepts, theories, and approaches of business ethics and corporate sustainability. The course is divided into a general part and a track-specific part.

    Business Seminar and Professional Skills 1 & 2

    To prepare you for your professional career, this course is a combination of a series of corporate guest lecturers in Royal Theatre Carré and an offering of professional skills training e.g. Presentation Skills, Programming with Python and more.

    The Business Lab: choose your electives

    In The Business Lab, you can choose from a wide selection of electives we call business labs. Each one is connected to a corporate partner. You will be challenged to solve real-world business issues, working in international teams and presenting your solution to the company.

    Research Foundations & Thesis Proposal

    This course is meant to support you in writing you research proposal for you Master's thesis. During the course, you will learn how to change a general topic into a specific research proposal.

  • Track-specific courses

    Theories of Entrepreneurship & Management in the Creative Industries

    Obtain an overview of differences and similarities between the creative industries and other sectors by studying different areas in business administration, ranging from strategic management to marketing and from organisation theory to innovation management. Themes include: extremely long versus extremely short product life cycles, extreme market uncertainty with high flops to hits ratios and the role of endorsement and word of mouth.

    Strategic Management and Marketing Theory in the Creative Industries

    In this course, you will explore the building blocks of strategic management and marketing theory (competition, market, organisation, innovation and strategy), discuss the meaning of these fundamental concepts for the creative industries and make clear how different viewpoints can have significant implications on theoretical understanding and management.

    Cultural Entrepreneurship and Innovation

    You will be exposed to a wide range of highly relevant issues ranging from how creative entrepreneurs convince others to help finance their ventures, to innovation and leadership in creative organisations. Emphasis is on gaining a fine-grained understanding of the effects of market signals on performance differentials, big data and the art industry, and the impact of art policy and subsidies on cultural entrepreneurship, to name a few.

  • Thesis

    The Master’s thesis is the final requirement for your graduation. It is your chance to dive deep into a topic that you are enthusiastic about. A professor in your field of choice (track) will supervise and support you in writing your thesis.

    Upon graduation, you will be awarded the title Master of Science (MSc).

  • Honours programmes

    Highly motivated students can participate in the MSc Business Administration Honours programmes Sustainability or Data Driven Management. These challenging programmes are a great chance to stand out for future employers.

Real-life case: competition using big data

Simply analysing vast amounts of data does not ensure competitive success. For instance, both Amazon and Netflix use big data to capture customer preferences. However, only a few of their products become hits. Learn what differentiates successful competitive strategies from the rest by applying contemporary theories used in fields like marketing, management and digital innovation. Bonus: discover why Netflix’s approach to using big data to understand customer preferences led to the hit series House of Cards, while Amazon’s series called Alpha House was a flop.

Copyright: nvt
The track offers a strong academic base enriched with real-life business cases. Charlotte Kammerer - track Entrepreneurship and Management in the Creative Industries Read about Charlotte's experiences with this Master's

Contemporary issues

Examples of current newspaper headlines and relevant issues that could be discussed:

  • Fashion designers and piracy
  • Blockchain and empowering artists
  • Crowd-funding and democratising creative projects
  • Competitive landscape of video on demand (VOD)
  • Art galleries and the creations of superstar artists
  • Future sustainability in fashion
  • Blockbuster bets and long-tail investments
Inspiring kick-off in Royal Theatre Carré

You will kick off your studies with 'UvA in Carré', a series of inspirational seminars featuring prominent speakers from leading companies such as ING, L’Oréal, Vodafone, Ahold Delhaize, VandeBron and Google. They will present their visions on current business issues and share their insights and experiences.

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