Consumer Marketing (Business Administration)
In the Consumer Marketing track, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as input for effective marketing strategies. This is one of the tracks you can opt for in our Master's in Business Administration.
Language of instruction
English
Mode
Full-time
Location
Feb10
Master's Week 10 -14 Feb
Why study Consumer Marketing at the UvA?
Start in September or February
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The UvA Business School is one of the few institutions in the Netherlands offering a February start for this Master’s.
Excellent career perspectives
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Our Economics and Business Career Centre offers you plenty of support in exploring your options, developing soft skills and connecting to companies.
Business seminars in the Theatre
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Prominent speakers from leading companies in a series of inspirational seminars such as Ahold Delhaize.
Top-ranked university
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The Amsterdam Business School belongs to the 1% of Business Schools in the world to hold the prestigious Triple Crown accreditation.
Is Consumer Marketing for you?
- You are interested in the consumer as the centre of the marketing process, emphasising human behaviour and consumer psychology.
- We all consume on a daily basis, so this track is closely linked to your own life and experiences as a consumer. That makes the theories and examples discussed more concrete and relatable.
- The track offers opportunities for cross-pollination and collaboration with students from the complementary Digital Marketing track, via shared course work and assignments.
Hi, I'm Anton! I'm a Master's student in Business Administration from Russia. Got questions about studying at the UvA? Get in touch!Chat with Anton
Get a taste of the atmosphere
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True or false: Being a student is much easier than having a full-time job
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Showcase and develop your innovative ideas during UvA's EB Challenge
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A day in the life of an exchange student in Sydney
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True or false: Writing my thesis was the most challenging part of my Master's
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How UvA is making business operations more sustainable?
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Explore Amsterdam’s city centre
Compare our programmes
Compare our Master's programmes
Compare this programme with our other programmes in the comparison overview. Click on the ♥️ icon of the programmes you want to compare. Analyse the different programmes to find the one that aligns with your interests and aspirations.
Explore all Master's Business Administration tracks
Consumer Marketing is one of the tracks you can opt for in our Master's in Business Administration. Take a look at the other tracks.
Facts & Figures
- Degree programme
- MSc Business Administration
- Type
- Regular study programme
- Mode
- Full-time
- Credits
- 60 ECTS, 12 months
- Language of instruction
- English
- Starts in
- February, September
- RIO code
- 60644
- Location
- Roeterseiland campus
More facts & figures about this study:
Check facts and figures Master's Business Administration