Important facts and dates
| • Tuition: €1,950 | |
| • Duration: 2 days | • Language: English |
| • Next start date: 2024 dates to be announced | • Type: masterclass |
| • Lectures: Thursday and Friday (09:30 – 17:30) | • Location: Roeterseiland campus |
*UvA alumni receive a 10% discount. Fees are VAT-exempt.
For whom?
This masterclass is for executives and marketing specialists at all levels who are curious about how decisions are made; by their customers, their employees and by themselves.
Need help?
Reach out to us for questions about this course or our transportation and accommotion options. We respond within 3 business days.
Jannice Daha LLM
Manager Executive Education
E: executive-education@uva.nl
T: +31 (0)20 525 6134
What will you learn?
At the end of the masterclass you will:
- understand how the brain makes decisions;
- be aware of your own and your clients’ decision biases;
- have learned about rewards and punishments and how they influence decisions;
- understand the social brain and its involvement in communication and relationships;
- know how to use technological advances in neuroscience in business and marketing.
Teaching staff
In his reasearch and teaching Jan Engelmann focuses on the neurobiology of social and economic decision-making. His research has been published in top journals across all fields of neuroeconomics.
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