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For whom?

This masterclass is for executives and marketing specialists at all levels who are curious about how decisions are made; by their customers, their employees and by themselves. 

Need help? 

Reach out to us for questions about this course or our transportation and accommotion options. We respond within 3 business days. 

Jannice Daha LLM 
Manager Executive Education 
T: +31 (0)6 4834 9056

Why join this masterclass?
Unravel the mysteries of economics and social decision-making processes to achieve better results
Balanced mix of theory and practice
Directly apply your skills

What will you learn?

At the end of the masterclass you will: 

  1. understand how the brain makes decisions; 
  2. be aware of your own and your clients’ decision biases; 
  3. have learned about rewards and punishments and how they influence decisions; 
  4. understand the social brain and its involvement in communication and relationships; 
  5. know how to use technological advances in neuroscience in business and marketing. 

Teaching staff

In his reasearch and teaching Jan Engelmann focuses on the neurobiology of social and economic decision-making. His research has been published in top journals across all fields of neuroeconomics. 

Prof. dr. J.B. (Jan) Engelmann

Psychologist and Cognitive Neuroscientist

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