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For whom?

Business professionals involved in building partnerships with clients, customers, or suppliers. Typical participants have job profiles related to sales, procurement, key account management (KAM), and Supplier Relationship Management (SRM) or participate in preparation for a senior commercial management position. This masterclass is specifically suitable for people that have participated in the masterclass Business Negotiation.

Need help?

Reach out to us for questions about this course or our transportation and accommodation options. We respond within 3 business days. 

Jannice Daha LLM 
Manager Executive Education 
E: executive-education@uva.nl 
T: +31 (0)20 525 6134 

Why join this masterclass?

More valuable partnerships

Expand your business network

Directly apply your skills

What will you learn?

At the end of the masterclass you will:  

  1. understand the industry of your partners; 
  2. understand the partner company and the roles of your partner stakeholders; 
  3. be able to identify the critical stakeholder inside your partners’ organisation; 
  4. be able to engage in meaningful relationships with your partners; 
  5. have created a process for your company to transition from only conducting transactions to establishing genuine partnerships.  
Holly Shibly
Copyright: ABS EP
I gained valuable insights into driving meaningful partnerships and trust to foster long-term partnerships. Holly Shibly – Strategic Alliance Manager at Microsoft Read Holly's full review
Teaching staff
  • Dr. Morten Lindholst

    Partner at Truepoint Innovation in Management. Morten Lindholst has negotiated countless large deals and created successful partnerships with customers and suppliers, including settlements and M&As, both as a buyer and as a seller. 

  • Dr. Ole Salkvist

    Associate Director at Truepoint Innovation in Management and former Sr. Director and Head of Procurement Excellence & Sustainability in Vestas. In addition to developing and negotiating individual partnerships, Ole Salkvist has been deeply involved in enhancing organisational capabilities to establish and sustain robust partnerships.

Fees

Winter 2025

  Tuition* Application deadline Start date
Early bird fee €1,950 2 October 2025 2 December 2025
Standard fee €2,290 1 December 2025 2 December 2025

* The fee is VAT-exempt.

Alumni get a 10% discount

UvA Alumni receive a 10% discount on the standard fee. Please note that this discount cannot be combined with the early bird discount.

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