Business Negotiation
Boost your negotiation skills and gain a deeper understanding of the psychology behind successful negotiations. During this 2-day masterclass, you will improve your ability to prepare and conduct business negotiations. Learn to successfully create and claim value in negotiations. This is essential to achieving and exceeding your business goals.
Discounts available for this masterclass
For whom?
This masterclass is for you if you want to build an advanced understanding of negotiation dynamics and sharpen your negotiation skills. You will benefit from the masterclass whether you already have negotiation experience or whether negotiation is still new to you. Typical participants have job profiles related to sales, procurement and project management, or participate in preparation for a senior management position.
Need help?
Reach out to us for questions about this masterclass or our transportation and accommotion options. We respond within 3 business days.
Jannice Daha LLM
Manager Executive Education
E: executive-education@uva.nl
T: +31 (0)6 4834 9056
The programme provided a good balance between theory and practiceDiogo Mendes, Global Commodity Buyer at GKN Aerospace | Fokker Technologies Read Diogo's full review
What will you learn?
At the end of the masterclass you will:
- have developed an advanced understanding of the psychology underlying negotiations;
- have improved your ability to systematically plan, prepare and conduct business negotiations;
- be able to effectively claim value and secure your interests in negotiations, without harming the relationship to your counterpart;
- know how to create value and identify negotiation solutions that integrate all parties’ interests (win-win agreements);
- know how to form and manage effective negotiation teams.
Dr. Alfred Zerres explains what the masterclass Business Negotiation entails and what aspects make it so unique.
Teaching staff
Associate Professor of Business Psychology Alfred Zerres is specialised in negotiation in research, teaching, and consultancy. He has a long track record as consultant and negotiation trainer for corporate clients across the globe.
Fees
Fees vary depending on when you sign up.
| Tuition* | Application deadline | Start date | |
| Early bird fee | €1,950 | 4 October 2025 | 4 December 2025 |
| Standard fee | €2,290 | 3 December 2025 | 4 December 2025 |
* The fee is VAT-exempt.
Alumni get a 10% discount
UvA Alumni receive a 10% discount on the standard fee. Please note that this discount cannot be combined with the early bird discount.
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