For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.

Amsterdam Centre for Responsible Consumption

The Amsterdam Centre for Responsible Consumption offers a platform for behavioral researchers, businesses and policymakers to exchange ideas with the goal of finding novel means to arrive at a more responsible consumption pattern. We organize events, stimulate public debate, and translate behavioral insights to policy.

Our team

Jan Willem Bolderdijk is Professor of Sustainability & Marketing, and is the Director of the Centre for Responsible Consumption. He explores social tipping points dynamics: how can marketers, consumers and businesses help to make green behaviors more mainstream?

Willemijn van Dolen is Full Professor Marketing, and acts as the Impact Director of the Centre for Responsible Consumption. Her research and teaching interests include sustainability, responsibility, consumption and marketing. 

Georgia Kirilova is now a Lecturer in Marketing at Amsterdam Business School, and the Centre for Responsible Consumption coordinator. Her main interests are sustainability, consumer behaviour, advertising and responsible consumption. 

Ruth Mugge is Professor in Responsible Marketing at Amsterdam Business School and has a position as a professor at the faculty Industrial Design Engineering at the Delft University of Technology. Her research focuses on sustainable consumer behaviour in a Circular Economy in order to reduce the environmental impact of our consumption. 

Ko de Ruyter is Professor of Sustainable Marketing Strategy at Amsterdam Business School and Vice Dean, Research at King's Business School.


  • 12 June 2023, 18:00 - 20:00. Dialogue: 'Less advertising, better living?' (pdf). Location: Amsterdam Business School. 
  • 23 and 24 November 2023. Inaugural symposium: 'From Individual to System Change'. Location: SPUI25. 
  • 24 November 2023: Inaugural lecture: Words speak louder than actions. Location: Aula - Oude Lutherse kerk.
  • January 2024. Dialogue: 'The road to hell is paved with good intentions: bridging the intention-behavior gap through policy.'
  • Spring 2024. Dialogue: ‘True pricing: magic pill or dangerous distraction?’
  • Summer 2024. Dialogue: ‘Consumer protection in a digital age’.

Stimulating public debate

Our members contribute to public debate via media appearances.

Masterclass: Marketing and Sustainability

Jan Willem Bolderdijk, Willemijn van Dolen, Ruth Mugge and Roger Pruppers offer a 2-day masterclass that aims to address the challenges today's marketeers experience.


Roeterseilandcampus - building M

Plantage Muidergracht 12
1018 TV Amsterdam