The Amsterdam Centre for Responsible Consumption offers a platform for behavioral researchers, businesses and policymakers to exchange ideas with the goal of finding novel means to arrive at a more responsible consumption pattern. We organize events, stimulate public debate, and translate behavioral insights to policy.

Our team

Jan Willem Bolderdijk is Professor of Sustainability & Marketing, and is the Director of the Centre for Responsible Consumption. He explores social tipping points dynamics: how can marketers, consumers and businesses help to make green behaviors more mainstream?

Willemijn van Dolen is Full Professor Marketing, and acts as the Impact Director of the Centre for Responsible Consumption. Her research and teaching interests include sustainability, responsibility, consumption and marketing. 

Ko de Ruyter is Professor of Sustainable Marketing Strategy at Amsterdam Business School and Vice Dean, Research at King's Business School.

Marlene Vock is an Assistant Professor of Marketing and acts as the coordinator of the Centre for Responsible Consumption. Her research and teaching center on sustainable marketing and sustainable consumer behavior.

Academic fellows

Bernadette van Ewijk is an Associate Professor in the Marketing Department at the Amsterdam Business School. Her research focuses on the impact of policy interventions aimed at improving consumer health, as well as the effectiveness of marketing-mix strategies for consumer packaged goods (CPG) brands and how this effectiveness may change in response to policy interventions.

Jonne Guyt is an Associate Professor and Research Coordinator at the Marketing Department of the Amsterdam Business School. Jonne's current research focuses on responsible retailing. He studies how retailers, brand, and consumers react to current trends and regulations, such as soda taxes and advertising bans.

Georgia Kirilova is a Lecturer in Marketing at the Amsterdam Business School. Her main interests are sustainability, consumer behaviour, advertising and responsible consumption.

Ruth Mugge is Professor in Design for Sustainable Consumer Behavior at the faculty Industrial Design Engineering at the Delft University of Technology. She previously held a parttime position as Professor of Responsible Marketing at the Amsterdam Business School. Her research focuses on sustainable consumer behaviour in a Circular Economy in order to reduce the environmental impact of our consumption.

Carina Thürridl is an Assistant Professor of Marketing. Her research is situated in the area of consumer behavior and particularly focuses on issues related to sustainability and consumer well-being.

Maddy Vollebregt is a PhD researcher in the Marketing Section at the Amsterdam Business School. Her research focuses on consumption and well-being. She is particularly interested in transitions to sufficiency consumption and reduced consumption.

Andrea Weihrauch is an Associate Professor of Marketing and Consumer Psychology at the Amsterdam Business School. Her research focuses on how consumer behavior changes as the lines between humans and machines become blurry and consumers are exposed to technologies such as artificial intelligence and virtual/augmented reality.

Board of Advisors Centre for Responsible Consumption

Jasper Bronner (founder of Greensights)

Mario Kramer (Sustainable Development Leader at Decathlon Netherlands)

Paulette van Ommen (Director Health & Sustainabilty Europe & Indonesia, Ahold Delhaize)

Charlotte de Voogd (Senior Director Strategic Communications at the World Business Council for Sustainable Development)

Events

• 3 June 2024. Symposium: True Pricing: Game Changer or Consumer Deterrent to Meaningful Action?
• 24 November 2023: Inaugural lecture: Words speak louder than actions. Location: Aula - Oude Lutherse kerk.
• 23 and 24 November 2023. Inaugural symposium: 'From Individual to System Change'. Location: SPUI25.
• 12 June 2023, 18:00 - 20:00. Dialogue: 'Less advertising, better living?' (pdf). Location: Amsterdam Business School.

Papers by academic fellows

Read our latest research on responsible consumption, consumer behaviour and sustainability.

Stimulating public debate

Our members contribute to public debate via media appearances.

Contact