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Marketing

As part of the University of Amsterdam Business School the Marketing section is a leader in providing internationally recognised research and actionable insights. Examining the role business and organisations have in society, the section specifically fosters a steady exchange between theory and practice to better equip executives with the information they need to explore the effect their organisations have on internal and external stakeholders alike.

Staff

The Marketing section is home to more than 40 distinguished faculty members and international business experts, who oversee and direct a variety of undergraduate, graduate, doctoral and post-doctoral programmes. Although the Marketing section has grown substantially over the recent years, further growth is expected.

Research and education

The focus of the Marketing faculty lies on Marketing Analytics, Modeling, Consumer Behaviour and general Business Psychology, including Business Negotiations. Our group cooperates with a variety of companies, ranging from multi-national organisations to local start-ups and public services. As a result, our research and educational programmes highly benefit from these collaborations, fostering a steady exchange between theory and practice.

Prof. dr. W.M. (Willemijn) van Dolen

Chair Marketing Section

Mr R.E.W. (Roger) Pruppers MSc

Education coordinator Marketing Section