Research and publications
Our research is dedicated to advancing the field of marketing across a broad spectrum of topics, focusing on the interlink between marketing and the new challenges and opportunities that contemporary society brings. Explore our work and discover how we're shaping the marketing field to meet the evolving demands and complexities of modern society.
Highlighted research
Words speak louder than actions
Inaugural lecture, delivered on Black Friday, November 24, 2023
We are already experiencing the effects of climate change in our daily live. Large and quick changes are needed. In his inaugural lecture, Jan Willem Bolderdijk argues there is reason for optimism. People care more than their current actions imply. Individuals can mobilise their friends, colleagues, customers, and students and have the power to change current social norms. However, this requires them to express their struggles and green intentions publicly.
How the ‘JA/JA’ sticker combats waste
A Sustainable Future gives out grants to young UvA Economics and Business researchers twice a year. Marketing researcher Jonne Guyt obtained such a grant 3 years ago. He used it to partially fund his research into a policy change made by Dutch municipalities. This change was made to tackle waste created by the distribution of physical flyers. Guyt wanted to dive into the effects of this new policy.
Submission ABS researcher Andrea Weihrauch for Sustainability Call accepted
The Society for Consumer Psychology submitted a call for intervention ideas to tackle climate change. Amsterdam Business School (ABS) researcher Andrea Weihrauch and Chi Hoang (ECSP Business School) submitted an idea called 'Humans and Nature as one', which was accepted.
Professor Responsible Marketing receives VICI grant
Ruth Mugge, professor of Responsible Marketing (0.2fte) at the Amsterdam Business School (ABS), has been awarded a VICI grant. Among other things, this will fund 3 PhD students. One of them will work part-time at the ABS.
Our publications in leading international journals
Please find an overview of selected international refereed publications of the Marketing section.
2024 and forthcoming
- Blösser, M. & Weihrauch, A. (2024). A consumer perspective of AI certification–the current certification landscape, consumer approval and directions for future research. Forthcoming in European Journal of Marketing, 58, (2), 441-470.
https://doi.org/10.1108/EJM-01-2023-0009 - Dikareva-Brugman, A., Guyt, J.Y. & Konus, U. (2024). The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment. Forthcoming in Journal of Interactive Marketing
https://doi.org/10.1177/109499682311738 - Haase, L.M., Mugge, R., Mosgaard, M.A., Bocken, N.M.P., Jaeger-Erben, M.G., Pizzol, M. & Jørgensen, M.S. (2024). Who are the value transformers, value co-operators and value gatekeepers? New routes to value preservation in a sufficiency-based circular economy. Forthcoming in Resources, Conservation and Recycling.
https://doi.org/10.1016/j.resconrec.2024.107502 - Hamelberg, K., Ruyter, K. de, Dolen, W.M. van & Konuş, U. (2024). EXPRESS: Finding the Right Voice: How CEO Communication on the Russia-Ukraine War Drives Public Engagement and Digital Activism. Forthcoming in Journal of Public Policy & Marketing.
https://doi.org/10.1177/0743915624123091 - Hoffmann, T., Ye. M., Zino, L., Cao, M., Rauws, W. & Bolderdijk, J.W. (2024). Overcoming Inaction: An Agent-Based Modelling Study of Social Interventions that Promote Systematic Pro-Environmental Change. Forthcoming in Journal of Environmental Psychology.
https://doi.org/10.1016/j.jenvp.2023.102221 - Keller, K., Guyt, J.Y. & Grewal, R. (2024). Soda Taxes and Marketing Conduct. Forthcoming in Journal of Marketing Research.
http://dx.doi.org/10.2139/ssrn.4127264 - Prosser, A.M.B., Heung, L.N.M., Blackwood, L., O'Neill, S., Bolderdijk, J.W. & Kurz, T. (2024). Talk amongst yourselves’: designing and evaluating a novel remotely-moderated focus group methodology for exploring group talk. Forthcoming in Qualitative Research in Psychology, 21, (1), 1-43.
https://doi.org/10.1080/14780887.2023.2257614 - Prosser, A., O'Neill, S., Whitmarsh, L., Bolderdijk, J.W., Kurz, T. & Blackwood, L. (2024). Overcoming (vegan) burnout: Mass-gatherings can provide respite and rekindle shared identity and social action efforts in moralised minority groups. Forthcoming in Political Psychology.
https://doi.org/10.31234/osf.io/xepa4 - Quintelier, K.J. & Vock, M. (2024). The effect of mixing stakeholder value and profit on cooperation: You can't have your cake and eat it too. Forthcoming in European Management Journal.
https://doi.org/10.1016/j.emj.2022.12.010 - Tirion, A.S.C., Mulder, L.B., Kurz, T., Koudenburg, N., Prosser, A.M.B., Bain, P.A. & Bolderdijk, J.W. (2024). The sound of silence: The importance of bystander support for confronters in the prevention of norm erosion. Forthcoming in British Journal of Social Psychology.
https://doi.org/10.1111/bjso.12709 - Vollebregt, M.M.L., Mugge, R., Thuerridl, C. M. & Dolen, W.M. van (2024). Reducing without losing: Reduced consumption and its implications for well-being. Forthcoming in Sustainable Production and Consumption, 45, 91-103.
https://doi.org/10.1016/j.spc.2023.12.023
2023
- Beccacece Satornino, C., Pelser, J., Wetzels, M., Ruyter, K. de & Grewal, D. (2023). You've lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training. Industrial Marketing Management, 113, 258-276.
https://doi.org/10.1016/j.indmarman.2023.06.006 - Berge, R. van den, Magnier, L. & Mugge, R. (2023). Until death do us part? In‐depth insights into Dutch consumers’ considerations about product lifetimes and lifetime extension. Journal of Industrial Ecology, 27, (3), 908-922.
https://doi.org/10.1111/jiec.13372 - Berge, R. van den, Magnier, L. & Mugge, R. (2023). Sparking the repair “can-co” attitude: Enhancing users’ willingness to repair through design support in fault diagnostics. International Journal of Design, 17, (3), 25-3.
https://www.ijdesign.org/index.php/IJDesign/article/view/5040/1047 - Ekinci, S. & Lange, P.A.M. van (2023). Lost in between crises: How do COVID-19 threats influence the motivation to act against climate change and the refugee crisis? Journal of Environmental Psychology, 85, [101918].
https://doi.org/10.1016/j.jenvp.2022.101918 - Heller, J., Mahr, D., Ruyter, K. de, Schaap, E., Hilken, T., Keeling, D.I., Chylinski, M., Flavián, C., Jung, T. & Rauschnabel, P.A. (2023). An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead. Computers in Human Behavior, 143, 107697.
https://doi.org/10.1016/j.chb.2023.107697 - Hoffmann, T., Rauws, W., Sparkman, G. & Bolderdijk, J.W. (2023). Norm nudges in neighbourhoods: when do they work and why? In Gatersleben, B. & Murtagh, N. (eds), Handbook on Pro-Environmental Behaviour Change. Edward Elgar Publishing.
https://doi.org/10.4337/9781800882133.00013 - Keller, K.O. & Guyt, J.Y. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category. Journal of Marketing, 87, (5), 698-718.
https://doi.org/10.1177/00222429231152181 - Mahr, D., Heller, J. & Ruyter, K. de (2023). Augmented reality (AR): The blurring of reality in human-computer interaction. Computers in Human Behavior, 145, (C), 107755.
https://doi.org/10.1016/j.chb.2023.107755 - Miao, X., Magnier, L. & Mugge, R. (2023). Switching to reuse? An exploration of consumers’ perceptions and behaviour towards reusable packaging systems. Resources, Conservation and Recycling ,193, 106972.
https://doi.org/10.1016/j.resconrec.2023.106972 - Polyportis, A., Magnier, L., & Mugge, R. (2023). Guidelines to Foster Consumer Acceptance of Products Made from Recycled Plastics. Circular Economy and Sustainability, 3(2), 939-952.
https://doi.org/10.1007/s43615-022-00202-9 - Ruyter, K. de & Keeling, D. (2023). Responsible management on the organizational frontline: a stewardship perspective. Emerald Open Research, 1, (4).
https://doi.org/10.1108/EOR-04-2023-0002 - Ruzeviciute, R. & Thürridl, C. (2023). Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat. Journal of International Marketing, 31, (3), 97-100.
https://doi.org/10.1177/1069031X231182257 - Thürridl, C. & Mattison Thompson, F. (2023). Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand. Marketing Letters, 34, (4), 685-696.
https://doi.org/10.1007/s11002-023-09677-4 - Wallner, T.S., Snel, S., Magnier, L. & Mugge, R. (2023). Contaminated by its prior use: strategies to design and market refurbished personal care products. Circular Economy and Sustainability, 3, (2), 1077-1098.
https://doi.org/10.1007/s43615-022-00197-3 - Mokarram Dorri, S. & Bombaij, N. (2023). Minority representation in Brand Communications on Social Media. Proceedings of the European Association of Consumer Research. Amsterdam, The Netherlands.
- Weihrauch, A., Cossu, M., Mokarram Dorri, S. & Huang, S-C. (2023). Racial Features in Robot Design: A Trade-Off between Perceived Inclusivity and Robot Acceptance? Proceedings of the European Association of Consumer Research. Amsterdam, The Netherlands.
2022
- Bolderdijk, J. W., & Cornelissen, G. (2022). "How do you know someone's vegan?" They won't always tell you. An empirical test of the do-gooder's dilemma. Appetite, 168.
https://doi.org/10.1016/j.appet.2021.105719 - Bouwman, E., Bolderdijk, J. W., Onwezen, M., & Taufik, D. (2022). "Do you consider animal welfare to be important?" Activating cognitive dissonance via value activation can promote vegetarian choices. Journal of Environmental Psychology, 83.
https://doi.org/10.1016/j.jenvp.2022.101871 - Brouwer, C., Bolderdijk, J. W., Cornelissen, G., & Kurz, T. (2022). Communication strategies for moral rebels: How to talk about change in order to inspire self-efficacy in others. Wiley Interdisciplinary Reviews. Climate Change, 13(5), [e781].
https://doi.org/10.1002/wcc.781 - Flores, E. C., Kelman, I., Joye, Y., Bolderdijk, J. W., Ayeb-Karlsson, S., Wutich, A., Ayalon, L., & Hickman, C. (2022). A healthy planet for a healthy mind. One Earth, 5(4), 307-310.
https://doi.org/10.1016/j.oneear.2022.03.021 - Koch, J. A., Bolderdijk, J. W., & van Ittersum, K. (2022). Can graphic warning labels reduce the consumption of meat? Appetite, 168.
https://doi.org/10.1016/j.appet.2021.105690 - Overgoor, G., Rand, W., van Dolen, W., & Mazloom, M. (2022). Simplicity is not key: Understanding firm-generated social media images and consumer liking. International Journal of Research in Marketing, 39(3), 639-655.
https://doi.org/10.1016/j.ijresmar.2021.12.005 - Magnier, L., & Mugge, R. (2022). Replaced too soon? An exploration of Western European consumers' replacement of electronic products. Resources, conservation and recycling, 185, [106448].
https://doi.org/10.1016/j.resconrec.2022.106448 - Polyportis, A., Mugge, R., & Magnier, L. (2022). Consumer acceptance of products made from recycled materials: A scoping review. Resources, conservation and recycling, 186, [106533].
https://doi.org/10.1016/j.resconrec.2022.106533 - Demmers, J., Weihrauch, A. N., & Mattison Thompson, F. H. (2022). Your data is (not) my data: The role of social value orientation in sharing data about others. Journal of Consumer Psychology, 32(3), 500-508.
https://doi.org/10.1002/jcpy.1255 - Bombaij, N. J. F., Gelper, S., & Dekimpe, M. G. (2022). Designing successful temporary loyalty programs: An exploratory study on retailer and country differences. International Journal of Research in Marketing, 39(4), 1275-1295.
https://doi.org/10.1016/j.ijresmar.2022.04.005 - van Ewijk, B. J., Gijsbrechts, E., & Steenkamp, J-BEM. (2022). The Dark Side of Innovation: How New SKUs Affect Brand Choice in the Presence of Consumer Uncertainty and Learning. International Journal of Research in Marketing, 39(4), 967-987.
https://doi.org/10.1016/j.ijresmar.2022.01.002 - van Ewijk, B. J., Gijsbrechts, E., & Steenkamp, J-BEM. (2022). What Drives Brands' Price Response Metrics? An Empirical Examination of the Chinese Packaged Goods Industry. International Journal of Research in Marketing, 39(1), 288-312.
https://doi.org/10.1016/j.ijresmar.2021.10.005 - Auh, S., Menguc, B., Mattison Thompson, F. H., & Uslu, A. (2022). Conflict-Solving as a Mediator Between Customer Incivility and Service Performance. Service Industries Journal, 1-36.
https://doi.org/10.1080/02642069.2022.2094916 - Mattison Thompson, F., & Siamagka, N-T. (2022). Counteracting Consumer Subversion: Organizational Privacy Ethical Care as Driver of Online Information Sharing. Psychology & Marketing, 39(3), 579.
https://doi.org/10.1002/mar.21579 - Vock, M. (2022). Luxurious and responsible? Consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands. Journal of Brand Management, 29(6), 569-583.
https://doi.org/10.1057/s41262-022-00281-x
2021
- Bolderdijk, J. W., & Jans, L. (2021). Minority influence in climate change mitigation. Current Opinion in Psychology, 42, 25-30.
https://doi.org/10.1016/j.copsyc.2021.02.005 - Koch, J. A., Bolderdijk, J. W., & van Ittersum, K. (2021). No Way, That's Gross! How Public Exposure Therapy Can Overcome Disgust Preventing Consumer Adoption of Sustainable Food Alternatives. Foods, 10(6).
https://doi.org/10.3390/foods10061380 - Koch, J., Bolderdijk, J. W., & van Ittersum, K. (2021). Disgusting? No, just deviating from internalized norms. Understanding consumer skepticism toward sustainable food alternatives. Journal of Environmental Psychology, 76.
https://doi.org/10.1016/j.jenvp.2021.101645 - Ye, M., Zino, L., Mlakar, Ž., Bolderdijk, J. W., Risselada, H., Fennis, B. M., & Cao, M. (2021). Collective patterns of social diffusion are shaped by individual inertia and trend-seeking. Nature Communications, 12(1).
https://doi.org/10.1038/s41467-021-25953-1 - Aranda, A. M., Sele, K., Etchanchu, H., Guyt, J. Y., & Vaara, E. (2021). From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling. European Management Review, 18(3), 197-214.
https://doi.org/10.1111/emre.12452 - Dikareva-Brugman, A., Konus, U., & Guyt, J. Y. (2021). Steering Customers to Online Channels: An Empirical Analysis of Customer Needs and Marketing Interventions. In Proceedings of the European Marketing Academy: 50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain, 25-28 May 2021 (pp. 10-12). European Marketing Academy.
http://proceedings.emac-online.org/index.cfm?abstractid=A2021-102340 - Weihrauch, A. N., & Huang, S-C. (2021). Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions. Journal of Marketing, 85(3), 184-203.
https://doi.org/10.1177/0022242920974986 - van Ewijk, B. J., Stubbe, A., Gijsbrechts, E., & Dekimpe, M. G. (2021). Online display advertising for CPG brands: (When) does it work? International Journal of Research in Marketing, 38(2), 271-289.
https://doi.org/10.1016/j.ijresmar.2020.08.004 - Mattison Thompson, F., & Brouthers, K. D. (2021). Digital Consumer Engagement: national cultural differences and cultural tightness. Journal of International Marketing, 29(4), 22-44.
https://doi.org/10.1177/1069031X211005729 - Sarial-Abi, G., Ulqinku, A., & Mokarram Dorri, S. (2021). Living with restrictions: The duration of restrictions influences construal levels. Psychology & Marketing, 38(12), 2271-2285.
https://doi.org/10.1002/mar.21562 - Stofberg, N. O., Bridoux, F., Ciulli, F., Pisani, N., Kolk, A., & Vock, M. (2021). A relational-models view to explain peer-to-peer sharing. Journal of Management Studies, 58(4), 1033-1069.
https://doi.org/10.1111/joms.12523
2020
- Bösehans, G., Bolderdijk, J. W., & Wan, J. (2020). Pay more, fly more? Examining the potential guilt-reducing and flight-encouraging effect of an integrated carbon offset. Journal of Environmental Psychology, 71.
https://doi.org/10.1016/j.jenvp.2020.101469 - Joye, Y., Bolderdijk, J. W., Koster, M., & Piff, P. (2020). A diminishment of desire: Exposure to nature relative to urban environments dampens materialism. Urban Forestry and Urban Greening, 54.
https://doi.org/10.1016/j.ufug.2020.126783 - Prossner, A. M. B., Judge, M., Bolderdijk, J. W., Blackwood, L., & Kurz, T. (2020). 'Distancers' and 'non-distancers'? The potential social psychological impact of moralizing COVID-19 mitigating practices on sustained behaviour change. British Journal of Social Psychology, 59(3), 653-662.
ttps://doi.org/10.1111/bjso.12399 - Venhoeven, L. A., Bolderdijk, J. W., & Steg, L. (2020). Why going green feels good. Journal of Environmental Psychology, 71.
https://doi.org/10.1016/j.jenvp.2020.101492 - Demmers, J., Weltevreden, J. W. J., & van Dolen, W. M. (2020). Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey. International Journal of Electronic Commerce, 24(1), 53-77.
https://doi.org/10.1080/10864415.2019.1683701 - Overgoor, G., Rand, W., & van Dolen, W. (2020). The Champion of Images: Understanding the Role of Images in the Decision-making Process of Online Hotel Bookings. In T. X. Bui (Ed.), Proceedings of the 53rd Hawaii International Conference on System Sciences: January 7-10, 2020, Maui, Hawaii (pp. 4069-4078). HICSS.
https://doi.org/10.24251/HICSS.2020.498 - Rietveld, R., van Dolen, W., Mazloom, M., & Worring, M. (2020). What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. Journal of Interactive Marketing, 49, 20-53.
https://doi.org/10.1016/j.intmar.2019.06.003 - Sharma, U., Rudinac, S., Worring, M., Demmers, J., & van Dolen, W. (2020). Semantic Path-Based Learning for Review Volume Prediction. In J. M. Jose, E. Yilmaz, J. Magalhães, P. Castells, N. Ferro, M. J. Silva, & F. Martins (Eds.), Advances in Information Retrieval: 42nd European Conference on IR Research, ECIR 2020, Lisbon, Portugal, April 14-17, 2020 : proceedings (Vol. I, pp. 821-835). (Lecture Notes in Computer Science; Vol. 12035). Springer.
https://doi.org/10.1007/978-3-030-45439-5_54 - Siegel, J., & van Dolen, W. (2020). Child helplines: Exploring determinants and boundary conditions of volunteer encounter satisfaction. Journal of Services Marketing, 34(5), 589-600.
https://doi.org/10.1108/JSM-05-2019-0200 - Sindahl, T. N., & van Dolen, W. (2020). Texting at a Child Helpline: How Text Volume, Session Length and Duration, Response Latency, and Waiting Time are Associated with Counseling Impact. Cyberpsychology, Behavior, and Social Networking, 23(4), 210-217.
https://doi.org/10.1089/cyber.2019.0100 - Guyt, J. Y., & Gijsbrechts, E. (2020). Evaluating the Effectiveness of Retailer-Themed Super Saver Events. Journal of Marketing, 84(2), 92-113. https://doi.org/10.1177/0022242919896334
- Bombaij, N. J. F., & Dekimpe, M. G. (2020). When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics. International Journal of Research in Marketing, 37(1), 175-195. https://doi.org/10.1016/j.ijresmar.2019.07.003
- Pauwels, K., & van Ewijk, B. (2020). Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey. Journal of Interactive Marketing, 52, 20-34.
https://doi.org/10.1016/j.intmar.2020.03.004 - van Ewijk, B. J., Steenkamp, J-BE. M., & Gijsbrechts, E. (2020). The Rise of Online Grocery Shopping in China: Which Brands Will Benefit? Journal of International Marketing, 28(2), 20-39.
https://doi.org/10.1177/1069031X20914265 - Mattison Thompson, F., & Tuzovic, S. (2020). Why organizational loyalty programs cannot prevent switching. Journal of Services Marketing, 34 (2), 207-222.
https://doi.org/10.1108/JSM-10-2019-0387 - Thürridl, C., Kamleitner, B., Ruzeviciute, R., Süssenbach, S., & Dickert, S. (2020). From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands. Journal of Business Research, 107, 89-103.
https://doi.org/10.1016/j.jbusres.2019.10.019
2019
- Verhagen, T., van Dolen, W., & Merikivi, J. (2019). The Influence of In-Store Personnel on Online Store Value: An Analogical Transfer Perspective. Psychology & Marketing, 36(3), 161-174.
https://doi.org/10.1002/mar.21172 - van Dolen, W., & Weinberg, C. B. (2019). An Empirical Investigation of Factors Affecting Perceived Quality and Well-Being of Children Using an Online Child Helpline. International Journal of Environmental Research and Public Health, 16(12), [2193].
https://doi.org/10.3390/ijerph16122193 - Huang, S-C., Kupor, D., Maimaran, M., & Weihrauch, A. (2019). Leveraging Means-Goal Associations to Boost Children's Water Consumption: A Four-School Three-Month Field Experiment. Journal of the Association for Consumer Research, 4(1), 77-86.
https://doi.org/10.1086/700843 - Mattison Thompson, F., Tuzovic, S., & Braun, C. (2019). Trustmarks: Strategies for exploiting their full potential in e-commerce. Business Horizons, 62(2), 237-247.
https://doi.org/10.1016/j.bushor.2018.09.004 - Baum, D., Spann, M., Füller, J., & Thürridl, C. (2019). The impact of social media campaigns on the success of new product introductions. Journal of Retailing and Consumer Services, 50, 289-297.
https://doi.org/10.1016/j.jretconser.2018.07.003 - Kamleitner, B., Thürridl, C., & Martin, B. A. S. (2019). A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products. Journal of Marketing, 83(6), 76-92.
https://doi.org/10.1177/0022242919872156
2018
- Bolderdijk, J. W., Brouwer, C., & Cornelissen, G. (2018). When Do Morally Motivated Innovators Elicit Inspiration Instead of Irritation? Frontiers in Psychology, 8(2362).
https://doi.org/10.3389/fpsyg.2017.02362 - Demmers, J., van Dolen, W. M., & Weltevreden, J. W. J. (2018). Handling consumer messages on social networking sites: Customer service or privacy infringement? International Journal of Electronic Commerce, 22(1), 8-35.
https://doi.org/10.1080/10864415.2018.1396110 - Guyt, J., & Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions. International Journal of Research in Marketing, 35(3), 490-508.
https://doi.org/10.1016/j.ijresmar.2018.05.002 - Adelman, J., Estes, Z., & Cossu, M. (2018). Emotional sound symbolism: Languages rapidly signal valence via phonemes. Cognition, 175(2018), 122-130.
https://doi.org/10.1016/j.cognition.2018.02.007 - Ellis, D., & Mattison Thompson, F. (2018). The effect of wine knowledge type on variety seeking behavior in wine purchasing. Journal of Wine Research, 29(2), 71-86.
https://doi.org/10.1080/09571264.2018.1471393