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For whom?

This masterclass is specifically aimed at professionals who work as manager, project manager, innovation or brand manager.

Need help?

Reach out to us for questions about this masterclass or our transportation and accommotion options. We respond within 3 business days. 

Jannice Daha LLM
Manager Executive Education
E: executive-education@uva.nl
T: +31 (0)6 4834 9056

An insightful and interactive workshop, which greatly helped me to better understand the core concepts and benefits of Futures Thinking and Strategic Foresight, as well as how to best apply them in my work environment. Brendan Kilpatrick - Senior Public Policy Advisor
Why join this masterclass?

Learn to actively shape the future

Balanced mix of theory and practice

Expand your business network

What will you learn?

At the end of the masterclass you will:

  1. understand the basics of strategic foresight.
  2. learn why and how individuals and organisations (can) engage in it.
  3. learn how strategic foresight thinking can be cultivated in yourself and others.
  4. get an overview of different approaches to strategic foresight and the techniques that are available.
  5. be able to judge the value of strategic foresight for your work and career – be it to support decision-making or to facilitate innovation.
The course helps to step back again and to think outside the immediate constraints of daily routine scenario thinking and brings broader perspective. Robin Tromp - Asset Manager

Teaching staff

Professor Siri Boe-Lillegraven teaches strategic management. Her expertise lies within the microfoundations of strategy, including the impact of strategic foresight on how practitioners think and choose.

Professor Markus Paukku teaches international strategy, ethics and sustainability. His interests include the emergence of novel business models, the innovation of strategy, and the study of outlier organisations.

Dr. S.N. (Siri) Boe-Lillegraven

Assistant professor at the Amsterdam Business School

Dr. M.P. (Markus) Paukku

Senior Lecturer at the Amsterdam Business School

An excellent masterclass to understand the mindset behind future-thinking, to get an overview of the tools to imagine the future better, and to build a bridge from the future context to new opportunities. I am looking forward to using these tools to take our clients' innovation strategies to the next level. Maryna Kuzminska - Science and Technology Analyst at Creax

Fees

Fees vary depending on when you sign up. 

Winter 2024

  Tuition* Application deadline Start date
Early bird fee €1,950 1 October 2024 11 December 2024
Standard fee €2,290 10 December 2024 11 December 2024

* The fee is VAT-exempt.

Alumni get a 10% discount

UvA Alumni receive a 10% discount on the standard fee. Please note that this discount cannot be combined with the early bird discount.

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