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AI for Executives

Governments recognise big data and AI as a system change, transforming what organisations do and how they do it. This creates challenging tasks for executives and managers. AI for Executives consists of 2 modules. Module 1 is a 1-day orientation suitable for all senior managers seeking basic data and AI literacy. During Module 2 (2 days), you will specialise in having a leading role in shaping the transformation towards a data-driven organisation.

Your organisation’s long-term success rides on the ability to keep pace with evolving technological changes.

STAP Budget

You can request STAP Budget for this programme.

Why join the masterclass AI for Executives?

  • What will you learn?

    After completing the programme, you will be able to:

    • understand the digital landscape and emerging technologies, and you have explored how other organisations are successfully integrating AI and analytics;
    • define a strategic roadmap on multiple innovation horizons for your organisation;
    • build and cultivate an entrepreneurial, agile, data-driven mindset among management and employees;
    • create a programme structure for implementing big ideas in tangible, bite-sized innovation projects.
  • For whom?

    The programme is aimed at executives and senior managers leading their organisation, department or group in a world that is becoming more and more data-driven. The programme is suitable for executives in any profit or non-profit sector, and requires no prior knowledge of IT or analytics.

  • Dates and fees
    Dates Spring:  Modules 1: 16 May 2023 (full day onsite)
      Module 2: 17 May and 16 June 2023 (full days onsite) 
      Module 2: 23, 25 and 30 May and 1 and 6 June 2023 (online sessions)
    Dates Autumn:  Modules 1: 5 October 2023 (full day onsite)
      Module 2: 6 October and 10 November 2023 (full days onsite) 
      Module 2: 10, 12, 17, 19 and 31 October 2023 (online sessions)
    Times:  09:00 - 17:00 (full days onsite)
      10.00 - 11.30 (online sessions)
    Fee:  €1,290 (Module 1 only, 1 day)
      €3,780 (Modules 1 and 2, 3 days)

    *UvA alumni get a 10% discount. Fees are VAT-exempt

    STAP Budget

    You can request a STAP Budget for this programme. To be eligible for the subsidy of €1,000 you need a STAP registration certificate. To get this, tick the STAP Budget box in the application form above. Take into account that there are deadlines for registration and receiving the necessary STAP registration certificate.

    More about the STAP budget
  • Practical information
    Location classroom lectures: Amsterdam 
    Mode of study: Onsite programme
    Language: English
    Certification: After completing the programme, you will be a Certified Analytics Lead
  • Teaching staff

    Academic director: prof. Jeroen de Mast, professor of data-driven business innovation at the Amsterdam Business School of the University of Amsterdam. Prof. De Mast will teach this course together with professors and experts from the University of Amsterdam and ORTEC.

  • Part of The Analytics Academy

    This course is designed by The Analytics Academy, a collaboration of the Amsterdam Business School with ORTEC and Amsterdam Data Science. The lecturers from The Analytics Academy specialise in offering data science and business analytics education to a wide range of professionals in open and in-company programmes. They help organisations to grow and sustain knowledge at every stage of their data-driven development.

2 modules

The first module of this programme gives executives and managers a bird’s-eye view of data-driven business and emerging technologies. The second module prepares executives and managers for a leading role in this transformation.

  • Module 1 (1 day): Understanding AI, Big Data and analytics

    Module 1 aims to give you a realistic overview of the world of data science, AI and digital technologies. You will understand emerging technologies, recognise new opportunities and you will be able to collaborate and communicate with data scientists on a professional level.

  • Module 2 (2 days): Preparing for the role of Analytics Lead

    Module 2 aims to prepare you for a leading role in the transition to data-driven working. You will be able to design a suitable strategy, and translate it into a roadmap and project portfolio. We also teach you how to win support for the transformation, and deal with possible barriers. At the end, you will understand how AI and data are transforming various functions in the organisation and are aware of legal and governance conditions for data and analytics. 


Do you have questions about this or other open programmes? Please contact:

Iris Kroese MA
Manager Executive Education
T: +31 6 1893 8203

Facts & Figures
Type Contract teaching
Mode Part-time, short-term
Language of instruction English
Starts in May, October
Location Roeterseiland campus