After completing the programme, you will be able to:

• understand the digital landscape and emerging technologies, and you have explored how other organisations are successfully integrating AI and analytics;
• define a strategic roadmap on multiple innovation horizons for your organisation;
• build and cultivate an entrepreneurial, agile, data-driven mindset among management and employees;
• create a programme structure for implementing big ideas in tangible, bite-sized innovation projects.

The programme is aimed at executives and senior managers leading their organisation, department or group in a world that is becoming more and more data-driven. The programme is suitable for executives in any profit or non-profit sector, and requires no prior knowledge of IT or analytics.

*UvA alumni get a 10% discount. Fees are VAT-exempt

STAP Budget

You can request a STAP Budget for this programme. To be eligible for the subsidy of €1,000 you need a STAP registration certificate. To get this, tick the STAP Budget box in the application form above. Take into account that there are deadlines for registration and receiving the necessary STAP registration certificate.

Academic director: prof. Jeroen de Mast, professor of data-driven business innovation at the Amsterdam Business School of the University of Amsterdam. Prof. De Mast will teach this course together with professors and experts from the University of Amsterdam and ORTEC.

This course is designed by The Analytics Academy, a collaboration of the Amsterdam Business School with ORTEC and Amsterdam Data Science. The lecturers from The Analytics Academy specialise in offering data science and business analytics education to a wide range of professionals in open and in-company programmes. They help organisations to grow and sustain knowledge at every stage of their data-driven development.

Module 1 aims to give you a realistic overview of the world of data science, AI and digital technologies. You will understand emerging technologies, recognise new opportunities and you will be able to collaborate and communicate with data scientists on a professional level.

Module 2 aims to prepare you for a leading role in the transition to data-driven working. You will be able to design a suitable strategy, and translate it into a roadmap and project portfolio. We also teach you how to win support for the transformation, and deal with possible barriers. At the end, you will understand how AI and data are transforming various functions in the organisation and are aware of legal and governance conditions for data and analytics.