For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.
Amsterdam Business School Amsterdam Business School
Master
Compare programme
Digital Business (Business Administration)

The study programme

If you embrace change, are analytically strong and technologically curious, this track is for you. Focus within the curriculum is on how firms undergo digital transformation, employ data, conduct operational research and new product development in a digital environment. The Digital Business track helps you become a proactive leader in the ongoing digital transformation. It provides you with all the things you need to bridge the gap between business and IT.

The programme

Digital Business is one of the tracks of the Master's Business Administration. During your Master's you will follow 5 general courses and 3 track-specific courses. You will finish with a thesis. If you have a fundamental drive to challenge the corporate environment, you can participate in one of our Honours programmes.

COURSES SEM 1 SEM 2 SEMESTER 1 SEMESTER 2 EC
  • Ethics and the Future of Business
    4

    The purpose of this course is to explore the trends, core concepts, theories, and approaches of business ethics and corporate sustainability. The course is divided into a general part and a track-specific part.

  • Theories of Digital Business
    6

    During this foundation course, you will explore 3 areas: Digital Strategy, Digital Processes and Digital Technologies. In the area of Digital Strategy, you will learn how to identify and assess strategic opportunities and challenges for existing and new digital capabilities. Area Digital Processes covers management issues that surround information development, implementation and digital transformation processes. In the Digital Technologies area you will learn how to look from a general management perspective at key technologies such as big data, cloud services, artificial intelligence and blockchain.

  • Business Seminar and Managerial Skills
    4
  • Data Science for Business
    6

    Data-driven organisations increasingly employ a wide range of data science techniques, from data acquisition and wrangling to process mining and artificial intelligence. Learn about these techniques, both conceptually as well as hands-on, as we bring you the a-b-c of data science: analytics, business and computer science.

  • Digital Transformation and Strategic Innovation
    6

    Digital technologies, digitalisation and digitisation represent the fundamental technological developments of our time. Their application has created a new competitive landscape. This calls for start-ups as well as established companies to create fundamentally new business models at an unprecedented pace. In this course, we invite you to think critically about how companies can successfully migrate towards digital business models that create and sustain value. What type of digital strategies can they use? What are the advantages of a horizontal organisation and agile management? How to implement digital strategies?

  • Thesis Proposal
    4

    This course is meant to support you in writing you research proposal for you Master's thesis. During the course, you will learn how to change a general topic into a specific research proposal.

  • Business Seminar and Professional Skills
    2

    To prepare you for your professional career, this course is a combination of a series of corporate guest lecturers in Royal Theatre Carré and an offering of professional skills training e.g. Presentation Skills, Programming with Python and more.

  • Restricted-choice electives: Methods-Workshops
    2
  • Restricted-choice electives: Analysis-Workshop
    2
  • Restricted-choice electives: Business Lab Electives
    12

    In The Business Lab, you can choose from a wide selection of electives we call business labs. Each one is connected to a corporate partner. You will be challenged to solve real-world business issues, working in international teams and presenting your solution to the company.

  • Master's Thesis Digital Business
    12

    The Master’s thesis is the final requirement for your graduation. It is your chance to dive deep into a topic that you are enthusiastic about. A professor in your field of choice (track) will supervise and support you in writing your thesis.

Compulsory course
Elective
Specialisation
Send me the clickable course schedule + programme summary Check more detailed information about the specific courses in the course catalogue

Honours programmes

Highly motivated students can participate in the Master's Business Administration Honours programmes Sustainability or Data Driven Management. These challenging programmes are a great chance to stand out for future employers.

The courses of the track helped me to master several data analysis software programmes and machine learning techniques Yuwei Tang – Student Digital Business Read Yuwei's full review
Experience the programme
Expect interactive lectures; I ask a lot of questions during my classes. Or I ask a student to be my side-kick for that hour. I expect my students to be motivated and prepared. Prof. Henk Volberda Read the full interview with Prof. Henk Volberda
Real-life case: data-based energy business models

With low-energy houses and eroding margins on electricity and gas, selling energy to households is becoming a ‘sunset’ industry. Reason enough for energy companies to reconsider their business model. A company reached out to us: can the real-time data we collect point the way to a future business model? The idea: use algorithms to translate overall usage data into detailed behaviour of household members (opening the fridge, turning lights on/off) to come up with tailor-made offers for, say, a more energy-efficient fridge. Is this a good idea?

I am delighted with the depth of the various courses, ranging from being solely theoretical to quite practical. Lewis van Pelt - track Digital Business Read about Lewis' experiences with this Master's
Frequently asked questions