'When I had worked for several years after completing my studies, the need arose to update and broaden my knowledge. I was looking for a good combination of theoretical insights and practical experiences. How do you translate scientific concepts into everyday working practice? What insights does theory offer to address the challenges you encounter in your job?’ says Alexander Atzberger, International Partnerships Lead at marketing tech startup Topictree. 

Alexander started the part-time Executive Master of Business Administration at the Amsterdam Business School of the University of Amsterdam (UvA) in September 2024. He studied communication sciences at the UvA, and then worked at SAP and DEPT, among others. 'My good experiences with the Bachelor and Master were an important reason for choosing UvA's Executive MBA now. In addition, the location played a role. The programme is offered on-site in my hometown, Amsterdam, or in a hybrid format, which appeals to me more than a fully online programme.'

Broadening your horizons

To kick off the academic year, the Amsterdam Business School organises a special introduction day for all new MBA students. An inspiring day, according to Alexander. 'Among other things, we worked in groups on a business simulation game. Fun, educational, and a good way to get to know your classmates.'

Even in the first weeks, Alexander noticed that the study met his expectations and wishes. 'I really want to be challenged and actively engage with current topics that I don't know enough about from my background in marketing and communications. The lectures focus on a holistic view of entrepreneurship, and we talk about it from the students' different perspectives. That broadens your horizons.’ 

Your vision as motivation

The Executive MBA is a two-year part-time programme, which prepares ambitious and entrepreneurial professionals for a new step in an international working environment. The study load is around 20 hours per week. In addition to two lecture evenings, an average of 10 to 14 hours of self-study per week is required.  

Combining a challenging and intensive Master's programme with a full-time job, how does Alexander do it? 'Studying this programme certainly requires a healthy dose of energy. A well-thought-out exercise routine is far from a luxury. While your brain is working overtime, maintaining your physical fitness ensures a healthy balance. Compromises, however, are inevitable. You'll need to make conscious decisions about what to prioritise. Joining your colleagues for Friday drinks is still possible, but perhaps not every week. Likewise, this may not be the best time for extensive travels or highly demanding friendships. That said, the programme lasts just two years. It's a period well worth dedicating yourself to, making some sacrifices along the way, and giving it your all'

According to Alexander, the potential outcomes of the programme for the future are a strong source of motivation to put in the effort. 'I enjoy the learning process itself. But teachers always emphasize: the more you invest in it, the more you gain from it. It helps if you have a clear vision of what you want to achieve. For me, that vision is a managerial role where I can operate with a solid understanding of all aspects of a successful business.’

A positive challenge

The collaboration with other students and interactions in the lectures are key aspects of the learning experience in the Executive MBA. 'The group is very diverse: students come from fields such as marketing, finance and supply chain. It is enriching to engage with classmates from different backgrounds, as it exposes you to a variety of perspectives on current business issues.'

Alexander notes that the topics covered in the Executive MBA align closely with his daily work. Modules such as on entrepreneurship, leadership and innovation are of direct relevance to my job as an International Partnerships Lead. Moreover, there is always space in the lectures to discuss questions and case studies from your own organisation. I’m looking forward to exploring new areas, such as corporate finance and valuation during the rest of the academic year. It will be challenging, but in a positive way. My approach is: bring it on, I'm ready for more.'