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Business Analytics
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The study programme

In the BSc Business Analytics you learn how to apply AI/machine learning and computer science techniques within a business and organisational environment. With your analysis, interpretation and recommendations, you help organisations improve their performance. How can we predict what product our customers will buy next? How can we detect fraud in our online business? What can we do to make our manufacturing process more efficient? As a business analyst, you help organisations solve this kind of business issues.

The programme

Our BSc Business Analytics integrates 3 important fields. Together they make up the international working environment of the business analyst. It is this distinctive combination that will make your degree stand out to future employers:

  1. Analytics - including math, statistics, econometrics, operations and research, artificial intelligence;
  2. (Business) economics - including accounting, entrepreneurship, finance, human resource management, marketing, operations management, strategy;
  3. Computer science - including programming, data structures and algorithms, databases, infrastructures.

All courses are taught in English and combine theory and practice. You will work on exciting business cases and learn how to execute data science and business analytics projects from beginning to end. Although the focus differs significantly from that of our BSc Econometrics, you will share lectures and study groups in some parts of the programme.

  • Year 1: develop a solid foundation

    You will gain a basic understanding of how organisations work and interact with their environment. At the same time, you learn how to apply quantitative methods and techniques to analyse these processes and activities.

    • Mathematics 1: Calculus (6 EC)
    • Analytics for a Better World (6 EC)
    • Probability Theory and Statistics 1 (6 EC)
    • Microeconomics for AE (6 EC)
    • Introduction to Programming (6 EC)
    • Mathematics 2: Linear Algebra (6 EC)
    • Finance for AE (6 EC)
    • Probability Theory and Statistics 2 (6 EC)
    • Business Law & Ethics (6 EC)
    • Introduction Data Science: Data Preprocessing (6 EC)
  • Year 2: develop entrepreneurial skills

    You will acquire entrepreneurial knowledge and skills to develop a new company with a digital business component. You will also further develop your ability to model business problems in different fields of business, using analytic methods from data science, AI/machine learning and computer science.

    • Mathematics 3: Advanced Linear Algebra and Real Analysis (6 EC)
    • Algorithms and Data Structures in Python (6 EC)
    • Operations Research: Deterministic Methods (6 EC)
    • Machine Learning (6 EC)
    • Management Consulting / Operational Excellence (3 EC)
    • Econometrics 1 (6 EC)
    • Operations Research – Stochastic Methods (6 EC)
    • Reinforcement Learning (6 EC)
    • Financial Accounting 1 for Business (6 EC)
    • Entrepreneurship Hackathon (6 EC)
  • Year 3: customise your programme

    In the 1st semester of your 3rd year you can choose from a number of options:

    Besides this, you take common courses:

    • Text Retrieval and Mining (6 EC)
    • Marketing Analytics (6 EC)
    • Computer Systems and Engineering / Information and Data Management (6 EC)
    • Bachelor Thesis and Thesis Seminar Business Analytics (12 EC)
  • Thesis

    Is there a particular recent development that sparks your enthusiasm or do you have a great business idea of your own? While writing your thesis, you have the chance to explore it fully while simultaneously training your ability to independently conduct relevant research.

    Your thesis is the final requirement to be completed in order to graduate. Supervised by our researchers, you will follow a clearly defined path that will lead to your graduation with a Bachelor's degree.

  • Analytics for a Better World
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  • Mathematics 1: Calculus
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  • Microeconomics for AE
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  • Probability Theory and Statistics 1
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  • Introduction to Programming
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  • Finance for AE
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  • Mathematics 2: Linear Algebra
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  • Business Law and Ethics for Business Analytics
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  • Probability Theory and Statistics 2
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  • Introduction Data Science: Data Preprocessing
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  • Algorithms and Data Structures in Python
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  • Mathematics 3: Advanced Linear Algebra and Real Analysis
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  • Machine Learning
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  • Operations Research - Deterministic Methods
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  • Management Consulting - Operational Excellence
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  • Econometrics 1
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  • Reinforcement Learning
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  • Financial Accounting 1 for Business
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  • Operations Research - Stochastic Methods
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  • Entrepreneurship - Hackathon
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Read more about our courses in our course catalogue

Student coaching

The transition from secondary school to university can be a major step. For this reason, you will receive intensive academic counselling as a 1-year student. You can also count on individual support during the rest of your studies.

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Your study week

Expanding your knowledge and at the same time developing your skills is key. That is why you will participate in a variety of teaching activities. Most of the courses are evaluated with one or more tests. This is usually a written examination, but it can also be an essay or presentation.

  • Lectures

    Lectures give an introductory overview into the course content. You will attend them together with your fellow students. You take notes and have the opportunity to ask questions.

  • Seminars

    During seminars you will discuss specific subjects from the lectures in small groups. Exercises and practice assignments will help you to become adept with the theory.

  • Practicals

    During practicals you learn how to work with various mathematical and statistical computer programmes.

  • Self-study

    During your study week, you spend time to study theory, and prepare lectures and seminars, exams or presentations.


In your 2nd year, you get the chance to acquire entrepreneurship knowledge and skills. Team-up with fellow students and develop a novel digital product. Do you have a solution for a major consumer problem? Or maybe you can help solve an important company issue? The 24-hour hackathon is a pressure cooker for exciting ideas to come to life. The event is part of the Entrepreneurship course where your goal is to successfully create a new company.

Hackathon, Bachelor's Business Analytics

Additional options during your studies

  • Honours programme

    If you are ambitious, you can choose to take part in our Honours programme. You take the Honours programme alongside your regular studies. Completion results in you graduating 'with honours': an internationally recognised qualification.

  • Studying a semester abroad

    Studying abroad allows you to get to know a different culture, language and country, and we strongly recommend you take advantage of this opportunity. We have made collaborative and exchange agreements with over a 100 universities abroad, enabling you to study there for a semester.

  • Student associations

    Amsterdam has a thriving student community with many activities organised outside of the university’s grounds. You will find student associations focusing on networking, specific interests and sports. It is only at sororities and fraternities that you can expect an initiation ritual (hazing).

  • Student participation

    At university, you are entitled to make your voice heard and assess the quality of your own education. Students can participate in the discussion on the university's education policy in various ways, such as by joining the Programme Committee, the Faculty Student Council or the first-year focus group. You can also stand for election and dedicate your efforts to the programme and your fellow students.

Interactive Online Learning at UvA Economics and Business

During your Bachelor’s, you will experience an inspiring combination of both offline and online education. We work with a blended learning teaching method. By applying this method, you will be able to combine different types of learning into 1 approach and enjoy mastering knowledge at your own pace. During class there will be more time for in-depth analyses and interaction with your lecturer and peers.

Types of education
In this programme, you will find that in your education there’s a balance between innovative teaching methods and traditional forms. Writing an academic paper can be alternated by an online challenge. A peer-feedback assignments or a video recording with explanation can also be part of the teaching method.

Our Centre for Educational Innovation and our Teaching and Learning Centre are continuously working on improving our teaching methods. We take the interactions between students, teachers, and learning resources into account. In doing so, we hope to offer you the right combination of challenging, effective, and efficient education.