In the BSc Business Analytics you learn how to apply AI/machine learning and computer science techniques within a business and organisational environment. With your analysis, interpretation and recommendations, you help organisations improve their performance. How can we predict what product our customers will buy next? How can we detect fraud in our online business? What can we do to make our manufacturing process more efficient? As a business analyst, you help organisations solve this kind of business issues.
Our BSc Business Analytics integrates 3 important fields. Together they make up the international working environment of the business analyst. It is this distinctive combination that will make your degree stand out to future employers:
All courses are taught in English and combine theory and practice. You will work on exciting business cases and learn how to execute data science and business analytics projects from beginning to end. Although the focus differs significantly from that of our BSc Econometrics, you will share lectures and study groups in some parts of the programme.
You will gain a basic understanding of how organisations work and interact with their environment. At the same time, you learn how to apply quantitative methods and techniques to analyse these processes and activities.
You will acquire entrepreneurial knowledge and skills to develop a new company with a digital business component. You will also further develop your ability to model business problems in different fields of business, using analytic methods from data science, AI/machine learning and computer science.
In the 1st semester of your 3rd year you can choose from a number of options:
Besides this, you take common courses:
Is there a particular recent development that sparks your enthusiasm or do you have a great business idea of your own? While writing your thesis, you have the chance to explore it fully while simultaneously training your ability to independently conduct relevant research.
Your thesis is the final requirement to be completed in order to graduate. Supervised by our researchers, you will follow a clearly defined path that will lead to your graduation with a Bachelor's degree.
The transition from secondary school to university can be a major step. For this reason, you will receive intensive academic counselling as a 1-year student. You can also count on individual support during the rest of your studies.
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Expanding your knowledge and at the same time developing your skills is key. That is why you will participate in a variety of teaching activities. Most of the courses are evaluated with one or more tests. This is usually a written examination, but it can also be an essay or presentation.
Lectures give an introductory overview into the course content. You will attend them together with your fellow students. You take notes and have the opportunity to ask questions.
During seminars you will discuss specific subjects from the lectures in small groups. Exercises and practice assignments will help you to become adept with the theory.
During practicals you learn how to work with various mathematical and statistical computer programmes.
During your study week, you spend time to study theory, and prepare lectures and seminars, exams or presentations.
In your 2nd year, you get the chance to acquire entrepreneurship knowledge and skills. Team-up with fellow students and develop a novel digital product. Do you have a solution for a major consumer problem? Or maybe you can help solve an important company issue? The 24-hour hackathon is a pressure cooker for exciting ideas to come to life. The event is part of the Entrepreneurship course where your goal is to successfully create a new company.
At UvA there are all sorts of activities you can undertake during your university years to explore and develop your network, talents and skills.
If you are ambitious, you can choose to take part in our Honours programme. You take the Honours programme alongside your regular studies. Completion results in you graduating 'with honours': an internationally recognised qualification.
During your Bachelor's programme, you could put your knowledge into practice by means of a work placement. Internships are not part of the programme, although they can be very useful.
Studying abroad allows you to get to know a different culture, language and country, and we strongly recommend you take advantage of this opportunity. We have made collaborative and exchange agreements with over a 100 universities abroad, enabling you to study there for a semester.
Are you interested in learning Dutch? There are different options to give you the opportunity to maximise your Dutch experience and prepare for your future job in the Netherlands.
Many of our students are members of a study association. It is fun and useful for your future career at the same time. Faculty student associations are a great way to meet fellow students and future employers. They organise study trips (abroad), career events, weekly debates, parties and receptions with drinks. Sometimes you can also purchase your textbooks and course syllabi at reduced rates.
Overview Study Associations
Amsterdam has a thriving student community with many activities organised outside of the university’s grounds. You will find student associations focusing on networking, specific interests and sports. It is only at sororities and fraternities that you can expect an initiation ritual (hazing).
At university, you are entitled to make your voice heard and assess the quality of your own education. Students can participate in the discussion on the university's education policy in various ways, such as by joining the Programme Committee, the Faculty Student Council or the first-year focus group. You can also stand for election and dedicate your efforts to the programme and your fellow students.
During your Bachelor’s, you will experience an inspiring combination of both offline and online education. We work with a blended learning teaching method. By applying this method, you will be able to combine different types of learning into 1 approach and enjoy mastering knowledge at your own pace. During class there will be more time for in-depth analyses and interaction with your lecturer and peers.
Types of education
In this programme, you will find that in your education there’s a balance between innovative teaching methods and traditional forms. Writing an academic paper can be alternated by an online challenge. A peer-feedback assignments or a video recording with explanation can also be part of the teaching method.
Our Centre for Educational Innovation and our Teaching and Learning Centre are continuously working on improving our teaching methods. We take the interactions between students, teachers, and learning resources into account. In doing so, we hope to offer you the right combination of challenging, effective, and efficient education.