During this 2-day masterclass, you will:

• develop a basic understanding of game theory and auction theory.
• be prepared to make an informed decision when to use reverse auctions for your procurement project, and when not.
• learn about different forms of reverse auctions and their areas of application.
• learn to design and execute a procurement auction project in your organisation.
• learn to effectively bid in procurement auctions.

This masterclass is for everyone who:

• is or will become (indirectly) involved in procurement auctions.
• is curious about what they have to offer for supply chain optimisation and who wants to acquire the necessary fundamental skills and knowledge.
• is a member of purchasing and/or selling organisations.

The masterclass is designed for participants that have an interest in science-based learning, who want to develop fundamental skills for the design, implementation of and participation in procurement auctions and contribute to their organisations’ goals. Typical participants have job profiles related to procurement, supply-chain management, and sales, or participate in preparation for a senior management position. No prior knowledge of game theory or auction theory or their practical applications is necessary.

*UvA alumni receive a 10% discount. Fees are VAT exempt.

• Dr. Sander Onderstal is Professor of Strategy and Markets and specialised in auctions, cartels, and behavioural economics. He advises ministries and corporate partners on auctions, frequencies for mobile  telecommunication and real estate.
• Dr Alfred Zerres is an Associate Professor of Business Psychology and specialised in negotiation in research, teaching,  and consultancy. He has a long track record as consultant and negotiation trainer for corporate clients across the globe.
• Ole Salkvist is a Senior Director and Head of Procurement Excellence at Vestas Wind A/S and responsible for the roll-out of procurement auctions for the world’s largest wind turbine manufacturer.