The programme
Entrepreneurship and Innovation is one of the tracks of the MSc Business Administration. During your Master's you will follow 5 general courses and 3 track-specific courses. You will finish with a thesis. If you have a fundamental drive to challenge the corporate environment, you can participate in one of our Honours programmes.
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Ethics and the Future of BusinessPeriod 14
The purpose of this course is to explore the trends, core concepts, theories, and approaches of business ethics and corporate sustainability. The course is divided into a general part and a track-specific part.
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Theories of Entrepreneurship and InnovationPeriod 16
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Business Seminar and Managerial SkillsPeriod 1Period 2Period 32
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Entrepreneurship in the Digital EconomyPeriod 26
The digital economy is transforming how businesses are structured, how firms interact, and how consumers purchase goods and services. This course provides a series of frameworks for creating and managing ventures founded around digital technologies or digital business models. You will obtain an insight into digital entrepreneurship and understand the critical factors needed to develop a successful start-up in the digital economy.
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Innovation ManagementPeriod 26
In this course, you will obtain an insight into how innovative companies discover, develop and exploit opportunities for new products, services and business models. You will discuss theories on entrepreneurial and innovation networks such as design thinking, sustainability, digital innovation and business modelling. And apply the acquired knowledge in real-life innovation projects of ventures and corporations, such as ING. You will also gather valuable insights into how firms create and manage innovations from guest lecturers from highly reputable companies.
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Research Foundations & Thesis Proposal Entrepreneurship and InnovationPeriod 36
This course is meant to support you in writing you research proposal for you Master's thesis. During the course, you will learn how to change a general topic into a specific research proposal.
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Business Seminar and Professional Skills 1 & 2Period 4Period 52
To prepare you for your professional career, this course is a combination of a series of corporate guest lecturers in Royal Theatre Carré and an offering of professional skills training e.g. Presentation Skills, Programming with Python and more.
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Restricted-choice electives: Methods-WorkshopsPeriod 42
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Restricted-choice electives: Analysis-WorkshopPeriod 52
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Restricted-choice electives: Business Lab ElectivesPeriod 4Period 512
In The Business Lab, you can choose from a wide selection of electives we call business labs. Each one is connected to a corporate partner. You will be challenged to solve real-world business issues, working in international teams and presenting your solution to the company.
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Master's Thesis Entrepreneurship and InnovationPeriod 4Period 5Period 612
Honours programmes
Highly motivated students can participate in the MSc Business Administration Honours programmes Sustainability or Data Driven Management. These challenging programmes are a great chance to stand out for future employers.

The programme turned out to be incredibly practical and autonomous.Mauricio Vallejo Isaza - track Entrepreneurship and Innovation Read about Mauricio's experiences with this Master's
Experience the programme

Great ideas can come from anywhere, right? That’s what Heineken was thinking when they created their own crowdsourcing platform: a ground-breaking way to facilitate the creation and exchange of ideas for innovation on brewing technology, beer recipes, packaging and sustainability. Discuss how Heineken designs and manages its open innovation process to maximise the creative output of its innovation communities. What can other companies learn from this?
Contemporary issues
Examples of real-life business cases and company projects you will discuss:
- Samsung vs Apple: How to evolve from a follower to an innovation leader?
- Deloitte Digital: How to use big data for innovations? How to manage innovations that disrupt not only other industry players, but also your own organisation?
- Bunq and the future of online banking: How will the financial market change in the following decades? How do blockchain technologies transform and disrupt the financial and other industries? What opportunities do entrepreneurs have to disrupt these markets?
- Circular economy in Amsterdam: How can we make Amsterdam more sustainable?
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Internship and exchange
If you have completed your curriculum, you can do an internship or go on an exchange abroad. For international students it is an excellent opportunity to experience the Dutch labour market.
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Dutch language course
Are you interested in learning Dutch? There are various options available to maximise your Dutch experience and prepare for your future job in the Netherlands.
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Study associations
Many of our students are members of a study association. It is fun and useful for your future career at the same time. Faculty student associations are a great way to meet fellow students and future employers. They organise study trips (abroad), career events, weekly debates and social events. You can also purchase your textbooks and course syllabi at reduced rates.
Overview Study Associations
- Faculty student association Sefa
- International Student Committee (ISC,part of Sefa)
- International Student Network Amsterdam (ISN, part of Sefa)
- Study Association Actuarial Sciences, Econometrics and Operational Research (VSAE)
- Financial Study Association Amsterdam (FSA)
- Marketing Association Amsterdam (MAA)
- International study association (AIESEC)
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Student associations
Amsterdam has a thriving student community with many activities organised outside of the university’s grounds. You will find student associations focusing on networking, specific interests and sports. It is only at sororities and fraternities that you can expect an initiation ritual (hazing).
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Student participation
At university, you are entitled to make your voice heard and assess the quality of your own education. Students can participate in the discussion on the university's education policy in various ways, such as by joining the Programme Committee, the Faculty Student Council or the first-year focus group. You can also stand for election and dedicate your efforts to the programme and your fellow students.