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Bachelor

Business Analytics

If you are excited about subjects like artificial intelligence (AI) and computer science, our BSc Business Analytics could be for you. Nowadays, organisations deal with huge amounts of freely accessible and interconnected data. In this newly developed Bachelor’s you learn how to help organisations use this ‘big data’ to improve their performance. A profession that is in rapidly-growing demand on the job market.

The Bachelor’s in Business Analytics is definitively scheduled to start in September 2021. Because the Bachelor’s in Business Analytics is a new programme, we are currently in the process of setting up the application procedure in all application systems. This means that it is not yet possible to apply for admission to this Bachelor’s. Do you want to be the first to know when the application process is open? Please leave your email address here, and we’ll send you an email as soon it's possible for you to apply.

Top-5 reasons to study Business Analytics at UvA

  1. Combine data science with strong (business) economic knowledge
    You will learn how to solve complex issues by using AI/machine learning and computer science techniques within a business and organisational environment; from marketing and human resource management, to production, accounting and finance. 
  2. Excellent career prospects
    With the exploding amount of data available, more organisations are struggling how to interpret and use them. Data science experts that also understand how a business works, will be in high demand. Prepare for an impressive career at global companies, e.g. KLM, Google, Bol.com or ING. Or start up your own business.
  3. Profit from intensive coaching
    During your 1st year with us you will receive intensive academic counselling. You can also count on individual support during the rest of your studies.
  4. Study in one of the most international and cultural cities in the world
    Enjoy our lively campus in the heart of Amsterdam and be close to all the city has to offer. A great mix of cultures, a vibrant nightlife, historical and ultramodern architecture, art and culture and much more.
  5. Earn an internationally recognised BSc title
    The UvA is one of the only a few Dutch universities that have earned a place in the top 100 universities worldwide. A BSc from the UvA immediately raises your profile on the international stage.

Help organisations improve

In the last decade, the amount of data has exploded due to internet/e-commerce services and social media. As a future business analyst, you look at how organisations and businesses operate. You investigate and analyse (big) data, interpret it, make recommendations and help develop and implement improvements.

You could help organisations and businesses tackle questions like:

  • Can you predict a supermarket’s sales volume on 2 major holidays – Christmas and Easter?
  • Can you identify the common skills and qualifications of the top-performing employees in our company?
  • How can we use our credit card data to detect future fraud transactions?
  • Is it possible to build a model that can discern whether a news piece is fake or not?

Career prospects

Business analysts are highly sought after on the labour market.

Average starting salary: €2,900 gross
Average salary after 5 years: €5,000 gross

The Bachelor Business Analytics is a great step to a Master’s programme or first job. As a qualified business analyst you could work for:

  • multinationals
  • consultancies and research firms
  • technology companies
  • financial institutions (national or European banks)
  • insurance companies
  • pension funds
  • government institutions
  • or start up your own firm

Is Business Analytics for you?

If you recognise yourself in the following profile, this BSc could be the right choice for you.

  • You excel in mathematics;
  • You like (business) economics;
  • You have an interest in how organisations work;
  • You are fluent in English;
  • You are capable of abstract and analytical thinking;
  • You are capable of working independently and in groups;
  • You show initiative.

Studying data science and business analytics?

Take 60 seconds to find out why you should study a Bachelor's programme in data science and business analytics:

Facts & Figures
Degree programme BSc Business Analytics
Mode Full-time
Credits 180 ECTS, 36 months
Language of instruction English
Starts in September