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Amsterdam Business School Amsterdam Business School
Bachelor
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Business Analytics

If you are excited about subjects like analytics, artificial intelligence (AI), machine learning, programming, computer science and data-centric business management, our Bachelor’s Business Analytics could be for you. Mathematics and programming play a central role throughout the programme. You build a strong mathematical foundation and use it to dive into AI and machine learning techniques and apply them to real-world challenges. At the same time, you learn how you can help organisations analyse and understand and use this ‘big data’ to improve their performance and make data-driven business decisions. A profession that is in rapidly-growing demand on the job market.

Language of instruction
English
Mode
Full-time

📈A data-centric Bachelor’s programme with a focus on artificial intelligence and analytics.

Oct30
Open Campus Day
Nov30
Experience Days 30-11 Dec
Visit an open day or event Send me the programme summary
Why study Business Analytics at the UvA?

Study at our ‘Triple Crown’ accredited Amsterdam Business School

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UvA's top-100 global ranking sets us apart from other Dutch universities. It immediately raises your international Bachelor’s profile.

Study in an international and safe city

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You will encounter fellow students from all over the globe and be taught by lecturers from diverse backgrounds. Plus, you’ll be studying in the heart of Amsterdam, ranked #6 worldwide for quality of living (Mercer’s 2024 Quality of Living Survey).

Excellent career prospects

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AI and data science experts, business analysts and overall managers that excel in analytics, and computer science and also understand how a business works, are in high demand. Prepare for an impressive career.

Combine artificial intelligence and machine learning with strong (business) economic knowledge 

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Learn how to approach and solve complex, data centric business cases and problems by using AI/machine learning, algorithms and programming techniques within a business environment.

Unconditional and direct access to our follow-on Master’s

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With your internationally recognised Bachelor’s degree you have unconditional access to our UvA Master’s in Data Science and Business Analytics.

Is Business Analytics for you?

  1. You excel in mathematics and are interested in (business) economics. 
  2. You are interested in technical courses focusing on artificial intelligence, machine learning, data, analytics and programming. 
  3. You have an interest in computers and programming. 
  4. You are keen to develop your analytical skills using mathematics, artificial intelligence and machine learning. 
  5. With an analytical mindset, you have a keen interest in business and management. 
  6. You are capable of abstract and analytical thinking. 
Check the entry requirements
Gergana Ivanova
I chose Business Analytics because it combined Computer Science and (business)economics. I wanted to work with data and learn the skills needed to analyse it and be able to make decisions to help organisations. Gergana Ivanova, student Business Analytics
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Compare Econometrics and Data Science with Business Analytics and other programmes

See how Econometrics and Data Science compares to, for example, Business Analytics. Business Analytics is data-driven, while Econometrics and Data Science is more theory-driven. In the Bachelor’s Econometrics and Data Science, you develop econometric models, apply them to micro- and macroeconomic issues, and analyse their impact on economic policy.

In the Bachelor's Business Analytics, you use data from AI/machine learning techniques to solve complex business-related problems. Do you want to compare this programme with more programmes? Click on the ♥️ icon of the programmes you want to compare, and analyse the different programmes to find the one that aligns with your interests and aspirations.

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Facts & Figures
Degree programme
BSc Business Analytics
Mode
Full-time
Credits
180 ECTS, 36 months
Language of instruction
English
Starts in
September
RIO code
56856
Location
Roeterseiland campus