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New data information laws are introduced on a regular basis in every corner of the world, ranging from cybersecurity to privacy laws and from data-enabling (‘data sharing’) to data-constraining (‘data localization’) laws. Despite these important developments, having far-reaching consequences on businesses in an increasingly data-driven and interconnected world, little attention so far has been devoted to the business and societal consequences of these laws in the international business literature. Against this background, my thesis explores how such data information laws, varying between regions and countries, affect firms’ strategies and business models.  Given important regulatory developments regarding free-data flow mechanisms in the financial sector, and in the EU in particular, these firms will get specific attention. This research is externally funded by ABN AMRO and supervised by Prof. dr. Ans Kolk and Dr. Martijn Dekker.