This dissertation handles the topic of information strategy. This is described as the way in which firms influence market transparency by addressing information
imperfections that inhibit complete insight in how a particular market functions. Before introducing the key concepts and central research question, this chapter sketches an illustrative case (section 1.1.1). This case signals a difference of interest between market parties concerning market transparency and is an attempt to argue in favor of rigorously theorizing how firms explore and can exploit the existence of information imperfections as inhibitors of transparent markets in a strategic manner. The case is followed by an introduction of the overall objectives and main research question and a discussion of the expected theoretical and practical contributions in section 1.2. Finally, a short overview of the chapters is provided.