Dr. M. (Marlene) Vock
- Plantage Muidergracht 12
- Room number: M2.38
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Postbus 15953
1001 NL Amsterdam
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Profile
Research and teaching focus
My research focuses on sustainability and consumer psychology. I'm particularly interested in factors that may further or hinder sustainable consumer behavior, and in consumers' responses to firms' responsible and irresponsible practices. I'm currently co-supervising two PhD projects on these topics, and serve as advisory board member of our faculty's 'A Sustainable Future' platform - https://asf.uva.nl/ .
Related to this research focus I am teaching an MSc (elective) course on sustainable and ethical marketing, in which students critically evaluate today’s roles of marketing. While marketing has often been regarded as part of the problem rather than the solution to issues like pollution, waste, resource depletion or obesity, sustainable marketing represents a paradigm shift which requires a re-evaluation of assumptions underlying traditional marketing practices.
Past affiliations:
- Leeds School of Business, University of Colorado Boulder, USA (visiting scholar)
- University of Amsterdam Business School (PhD, International Strategy & Marketing section)
- Vienna University of Economics and Business Administration, Austria (student and research assistant)
- Non-academic employment (two organizations)
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Teaching
Teaching activities
Current year (2022/2023)
Sustainable and Ethical Marketing (MSc elective/ business lab course, course coordinator; https://coursecatalogue.uva.nl/xmlpages/page/2022-2023-en/search-course/course/101433)
Marketing (BSc course; course coordinator and lecturer of plenary lectures; https://coursecatalogue.uva.nl/xmlpages/page/2022-2023-en/search-course/course/101371)
Previous years
Conscious Marketing (MBA general management; course coordinator)
Theories of Marketing (MSc)
Consumer Behavior (MBA, MSc, EPMS)
Strategic Management & Marketing (EPMS; course coordinator)
Marketing & Strategy (BSc)
Project 2: Empirical Research in Sustainable Management (BSc; course coordinator)
(Fundamentals of) Marketing (BSc; course coordinator)
Thesis Supervision (numerous BSc and MSc theses since 2007)
University teaching qualification certificate (BKO) obtained in 2014 - proof of didactic competence for lecturers in academic education
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Publications
2024
Quintelier, K. J. P., & Vock, M. (2024). The effect of mixing stakeholder value and profit on cooperation: You can't have your cake and eat it too. . European Management Journal, 42(2), 255-265. https://doi.org/10.1016/j.emj.2022.12.010 [details]
2022
- Vock, M. (2022). Luxurious and responsible? Consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands. Journal of Brand Management, 29(6), 569-583. Advance online publication. https://doi.org/10.1057/s41262-022-00281-x [details]
2021
- Stofberg, N. O., Bridoux, F., Ciulli, F., Pisani, N., Kolk, A., & Vock, M. (2021). A relational-models view to explain peer-to-peer sharing. Journal of Management Studies, 58(4), 1033-1069. https://doi.org/10.1111/joms.12523 [details]
2016
- Kolk, A., Vock, M., & van Dolen, W. (2016). Microfoundations of partnerships: exploring the role of employees in trickle effects. Journal of Business Ethics, 135(1), 19-34. https://doi.org/10.1007/s10551-015-2727-9 [details]
2014
- Vock, M., van Dolen, W., & Kolk, A. (2014). Micro-Level Interactions in Business-Nonprofit Partnerships. Business & Society, 53(4), 517-550. https://doi.org/10.1177/0007650313476030 [details]
2013
- Vock, M., van Dolen, W., & Kolk, A. (2013). Changing behaviour through business-nonprofit collaboration? Consumer responses to social alliances. European Journal of Marketing, 47(9), 1476-1503. https://doi.org/10.1108/EJM-10-2011-0546 [details]
- Vock, M., van Dolen, W., & de Ruyter, K. (2013). Understanding willingness to pay for social network sites. Journal of Service Research, 16(3), 311-325. https://doi.org/10.1177/1094670512472729 [details]
2010
- Kolk, A., van Dolen, W., & Vock, M. (2010). Trickle effects of cross-sector social partnerships. Journal of Business Ethics, 94(1 Suppl.), 123-137. https://doi.org/10.1007/s10551-011-0783-3 [details]
- Vock, M. (2010). [Review of: M.M. Seitanidi (2010) The politics of partnerships : a critical examination of nonprofit-business partnerships]. Journal of Business Ethics, 94(1 Suppl.), 219-222. https://doi.org/10.1007/s10551-011-0800-6 [details]
Prize / grant
- Breves, P., Brick, C., Vock, M., Demmers, J. & Seiied Alavi, H. (2025). Exploring Consumer Responses to Long-Term Greenfluencer Interactions about Sustainable Consumption (ECoLoGIC).
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list. -
Ancillary activities
- No ancillary activities
Quintelier, K. J. P., & Vock, M. (2024). The effect of mixing stakeholder value and profit on cooperation: You can't have your cake and eat it too. . European Management Journal, 42(2), 255-265.