Dr J.M.C. (Jonathan) Sitruk
- Plantage Muidergracht 12
- Room number: 1.11
-
Postbus 15953
1001 NL Amsterdam
-
Profile
Jonathan Sitruk is an Associate Professor of Entrepreneurship and Innovation at the University of Amsterdam Business School. His research examines how social and cognitive processes shape entrepreneurial performance and resource acquisition, particularly in crowdfunding and other forms of early-stage financing. He is especially interested in categorization, organizational identity, and entrepreneurial narratives. His empirical work combines large-scale digital data, machine learning and natural language processing techniques, and also uses qualitative approaches.
Prior to joining the University of Amsterdam, Jonathan was a Research Fellow at LMU Munich. He obtained his PhD in Management from SKEMA Business School and Université Côte d’Azur in 2018. Earlier in his career, he taught at Universidad Santo Tomás in Bogotá and earned his BSc in Business Administration and Leadership from the College of Charleston.
His research has been published in Research Policy, Academy of Management Perspectives, Small Business Economics, the Journal of Hospitality Marketing & Management, and PeerJ Computer Science.
-
Teaching
Current Year
- Entrepreneurship in Practice (Minor Entrepreneurship)
- Digital Innovation and Entrepreneurship (Minor Business Administration)
- The Startup Project (MSc Entrepreneurship)
Previous Years
- International Startup Project (MBA General Management)
- Quantum in Business (Master's Quantum Computer Science, Master's Physics and Astronomy, Master's Mathematics)
-
Immersion trip: Discover entrepreneurial Amsterdam
Jonathan runs and coordinates the Immersion Trip, a one-week educational program that explores Amsterdam’s dynamic startup and innovation ecosystem. One of the most vibrant in Europe.
Hosted by the University of Amsterdam’s Entrepreneurship & Innovation section, the trip is designed for students and staff from international universities.
More information here and by email.
-
Publications
2025
Lee, T., & Sitruk, J. (2025). Setting an Example for the "Sharing Economy" Category: The Double-Edged Sword of Exemplars. The Academy of Management Perspectives, 39(1), 152-180. https://doi.org/10.5465/amp.2023.0094 [details]- Li, X., Esposito, C. D., Groth, P., Sitruk, J., Szatmari, B., & Wijnberg, N. (2025). Evaluation of unsupervised static topic models’ emergence detection ability. PeerJ Computer Science, 11, Article 2875. https://doi.org/10.7717/peerj-cs.2875 [details]
- Sitruk, J. M. C., Grodal, S., Suarez, F., & Dibiaggo, L. (2025). Emotional brightness and crowdfunding performance. Research Policy, 54(1), Article 105094. https://doi.org/10.1016/j.respol.2024.105094 [details]
2024
- Esposito, C. D., Szatmari, B., Sitruk, J. M. C., & Wijnberg, N. M. (2024). Getting off to a good start: emerging academic fields and early‑stage equity financing. Small Business Economics, 62, 1591–1613. https://doi.org/10.1007/s11187-023-00816-9 [details]
2015
- Prayag, G., Khoo-Lattimore, C., & Sitruk, J. M. C. (2015). Casual dining on the French Riviera: Examining the relationship between visitors’ perceived quality, positive emotions, and behavioral intentions. Journal of Hospitality Marketing & Management, 24(1), 24-46. https://doi.org/10.1080/19368623.2014.859114
2022
- Esposito, C. D., Wijnberg, N., Szatmari, B., & Sitruk, J. (2022). Getting off to a Good Start: Emerging Scientific Fields and External Financing. Academy of Management proceedings, 2022, Article 10710. https://doi.org/10.5465/AMBPP.2022.10710abstract
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list. -
Ancillary activities
No ancillary activities
Lee, T., & Sitruk, J. (2025). Setting an Example for the "Sharing Economy" Category: The Double-Edged Sword of Exemplars. The Academy of Management Perspectives, 39(1), 152-180.