K. (Kedma) Hamelberg MSc
Faculty of Economics and Business
Section Marketing
Visiting address
- Plantage Muidergracht 12
Postal address
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Postbus 15953
1001 NL Amsterdam
Contact details
Social media
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Profile
She is a PhD Candidate in Responsible Marketing at the University of Amsterdam. As an expert in Artificial Intelligence, Kedma combines Natural Language Processing (NLP) with econometric models to help businesses and society transition to a bright future. Her research interests include NLP, digital marketing, and CEO/brand communication. Willemijn van Dolen and Umut Konus are her supervisors.
Curious to learn more about her research? More info is available here.
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Teaching
Current Year
- Digital Marketing and Analytics (Full-time and EPMS)
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Master’s Thesis Digital Marketing (6314M0377Y)
Previously
- Quantitative Data Science 2 (Bachelor)
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Publications
2024
- Hamelberg, K., de Ruijter, J. C., van Dolen, W. M., & Konus, U. (2024). Finding the Right Voice: How CEO Communication on the Russia-Ukraine War Drives Public Engagement and Digital Activism. Journal of Public Policy & Marketing. Advance online publication. https://doi.org/10.1177/07439156241230910
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Ancillary activities
No ancillary activities