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uva.nl

dr. B.J. (Bernadette) van Ewijk

Faculty of Economics and Business
Section International Strategy & Marketing

Visiting address
  • Plantage Muidergracht 12
  • Room number: 1.36
Postal address
  • Postbus 15953
    1001 NL Amsterdam
Contact details
  • Research and Awards
    • Pauwels, K. & B.J. van Ewijk (2013). Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales? An Integrative Model of Attitudes and Actions on the Consumer Boulevard. Marketing Science Institute Working Paper Series, Report No. 13-118.
    • Winner Robert D. Buzzell MSI Best Paper Award 2015.
    • Winner ISMS Doctoral Dissertation Proposal Competition 2016.

    Dissertation:

    • Title: Purchase Behavior of Consumers in Emerging Markets 
    • Supervisors: Prof. Els Gijsbrechts (Tilburg University) and Prof. Jan-Benedict Steenkamp (University of North Carolina at Chapel Hill)
  • Ancillary activities
    • No ancillary activities