My research is centered around ensuring the use of fair, accountable, explainable and transparent artificial intelligence (AI) from the perspective of consumer- and social psychology. I examine different methods in which we can decrease social injustice due to AI and ways to increase AI literacy. As such, my research has a special focus on marginalized citizens, technology ethics, AI regulation, and Explainable AI (XAI). Additionally, I’m interested in moral markets and market inequalities, especially between genders. 

Keywords: Fair AI, AI literacy, (Marginalized) Citizen Responses to Technology, XAI, Technology Ethics, Gender Inequalities, Moral Markets. 

Methods: Experiments, Field studies.