For best experience please turn on javascript and use a modern browser!
You are using a browser that is no longer supported by Microsoft. Please upgrade your browser. The site may not present itself correctly if you continue browsing.

UvA in Carré: Autumn 2021

Back to the Future

We are pleased to once again welcome our students to UvA in Carré via a livestream link. We've lined up 2 inspirational speakers to appear on main stage for our latest session.

Friday 8 October: UvA in Tuschinski

Two approaches for making an impact on society

This session features guest lectures from 2 award-winning entrepreneurs who both work on very significant social challenges.
Jeroen Tas is responsible for Philips' strategic business development and a coach for digital business ventures. Philips is a global leader in the health tech industry where the digital revolution will have a huge impact in the coming years to improve the quality and make better health care accessible for all.
Melanie Rieback has won multiple awards as an entrepreneur in IT security. She left the corporate world and made a deliberate choice to organise her company as a non-profit. The guest lectures will provide us with a first-hand insight in how 2 very different models are applied in two very competitive and relevant markets.

The livestream of these sessions is available for everyone who is interested in the programme. You can sign up by sending an email to the UvA in Carré organisation.

  • Jeroen Tas: Strategic Business Development at Philips

    Jeroen Tas is responsible for Strategic Business Development at Philips and former Chief Innovation & Strategy Officer at Philips. He has more than 35 years of global experience as an entrepreneur and executive in the healthcare, information technology and financial services industries.

    Jeroen is closely involved with the company’s strategy, platforms, ventures and emerging businesses. In his current position in Strategic Business Development, he plays a central role in coaching digital business ventures and leadership and is involved in strategic projects to create new models of people-centric healthcare. He leverages emerging technologies such as artificial intelligence, robotics and the Internet of Things to reinforce the company’s health propositions aimed at supporting consumers, care professionals and health systems with personalized, connected health solutions.

    Jeroen’s stance is echoed in Philips’ commitment to touch the lives of billions and improve better health outcomes at lower cost: from healthy living and prevention to diagnosis, treatment and home care.

    A respected thought leader, Jeroen was responsible for turning around Philips’ healthcare IT business and has been instrumental in establishing HealthSuite as the new open industry standard for the ‘Healthcare Internet of Things’ Cloud platform.

    Jeroen joined Philips in 2011, leading IT worldwide as Group Chief Information Officer (CIO). In 2014 he became CEO of Philips Healthcare, Informatics Solutions & Services, overseeing digital health and clinical informatics. From 2016, Jeroen led the company’s Connected Care and Informatics businesses, demonstrating a passion to create new models of people-centric healthcare, based on the power of information technology.

    Before joining Philips, Jeroen co-founded and served as President, COO and Vice-Chairman of the board for MphasiS, an IT and Business Process Outsourcing company, which was acquired by HP in 2006. Prior to MphasiS, he was the head of Transaction Technology, Inc., Citigroup's tech lab, responsible for the innovation and development of the bank’s customer-facing systems, including Internet banking and self-service devices. From 2007-8, he was Vice President and General Manager at EDS, responsible for the company’s global competency centers.

    Jeroen is the 2004 winner of the E&Y Entrepreneur of the Year Award in the Information Technology category for the New York region. He also won the Dutch CIO of the year 2013 Award, NASSCOM Global CIO Award 2014, the World Innovation Congress 2014 CIO Leadership Award, CIO Net European CIO of 2014 Award, the IT Executive 2014 Award and the Accenture 2015 Innovator of the Year award. He holds a Master’s Degree in computer science and business administration from VU University, Amsterdam.

  • Melanie Rieback: CEO/Co-founder of Radically Open Security

    Dr. Melanie Rieback is the CEO/Co-founder of Radically Open Security, the world’s first non-profit computer security consultancy company. She is also a former Assistant Professor of Computer Science at the VU University Amsterdam who performed RFID security research (RFID Virus and RFID Guardian), that attracted worldwide press coverage and won several awards (Mediakomeet, ISOC Award, NWO I/O award, IEEE Percom Best Paper, USENIX Lisa Best Paper).
    Melanie worked as a Senior Engineering Manager on XenClient at Citrix, where she led their Vancouver office. She was also the head researcher in the CSIRT at ING Bank, where she spearheaded their Analysis Lab and the ING Core Threat Intelligence Project. For fun, she co-founded the Dutch Girl Geek Dinner in 2008. Melanie was named 2010 ICT Professional of the Year (Finalist) by WomeninIT, one of the 400 most successful women in the Netherlands by Viva Magazine (Viva400) in 2010 and 2017, one of the fifty most inspiring women in tech (Inspiring Fifty Netherlands) in 2016, 2017, and 2019. She was also called the Most Innovative IT Leader by CIO Magazine NL (TIM Award) in 2017 and one of the 9 Most Innovative Women in the European Union (EU Women Innovators Prize) in 2019. Her company, Radically Open Security, was named the 50th Most Innovative SME by the Dutch Chamber of Commerce (MKB Innovative Top 100) in 2016

Friday, 1 October 2021

Please note: this UvA in Carré session will take place in the DeLaMar Theatre in Amsterdam.

In this session we will see two leaders of major global players on the world market of food and beverages: Peter Boone (CEO of Barry Callebaut) and Hans Bohm (Managing Director Heineken Netherlands). Heineken is rooted in Amsterdam and a leading brand all over the globe. During the Covid pandemic the bars and restaurants they service were in shutdown and their own employees faced the same challenges we all did. The MD of Heineken will look back on this period and will share his insights on leadership with you.
Barry Callebaut may be a less familiar brand to you than Heineken but it is the largest trader in cacao in the world and a major supplier of brands that you will know, like Mars or Tony's. Most cacao is produced in West Africa where extreme poverty, deforestation and child labour are urgent issues to be solved. The CEO of Barry Callebaut will present the corporate SDG strategy with ambitious targets for 2025.

The livestream of these sessions is available for everyone who is interested in the programme. You can sign up by sending an email to the UvA in Carré organisation.

  • COVID-19 and the food and beverage industry

    Session 1

    13:05 - 1400

    Speaker Hans Böhm (1972, Alphen aan den Rijn) has been the general manager of Heineken Netherlands since 1 February 2020. Before that, he led the startup Beerwulf, an online store for specialty beer, for four years. Böhm studied in Rotterdam, and then started his career in various positions at Heineken in Zoeterwoude and in Amsterdam. He also made a trip to Egypt, where he held various commercial positions for a number of years.

  • Sustainability in the cacao industry

    Session 2

    14:00 - 15:00

    Speaker Peter Boone is Chief Executive Officer of Barry Callebaut and was appointed to that role effective September 1, 2021. Before, he has been CEO & President Americas since September 1, 2017. He has been a member of the Executive Committee of Barry Callebaut since 2012. Peter Boone joined Barry Callebaut as Chief Innovation Officer. He assumed additional responsibility for Quality Assurance as of June 2013 and for Sustainability as of November 2015. Before joining Barry Callebaut, Peter worked for 16 years for Unilever. His latest role with Unilever was as Chief Marketing Officer responsible for the marketing of all brands in all categories in Australia and New Zealand. He was a member of the regional Executive Board.

    Peter Boone started his career at the Information Services division of ITT Corp., where he worked in a strategic marketing role. In 1996, he joined Unilever as a Strategy Analyst at the head office in Rotterdam, Netherlands. Peter Boone also held other positions at Unilever such as Global Vice President Brand Development at the Unilever Headquarters in Rotterdam, Netherlands, and Vice President Marketing & Sales Latin America Foods Solution based in São Paulo, Brazil. He studied Business Administration at Erasmus University in Rotterdam, the Netherlands. He was born in 1970 and is a Dutch national.

Friday 10 September 2021 (closed)

Now that the Covid pandemic is almost over and we are finally getting home to the campus it is time look forward and back to the future again. Thomas Mulder is HR Director of VodafoneZiggo and responsible for the corporate response to Covid. What are the learnings for his company and how are they preparing for the years to come? Will our improvised home offices get a permanent role in our future professional lives? The second speaker is Lucas Simons. He had a pioneering role in the certification of sustainable supply chains as director of UTZ Certified. Currently he is leading NewForesight, a consultancy firm in the field of sustainability challenges. Looking at the future of business and the economy he claims we need fundamental market transformations.

The livestream of these sessions is available for everyone who is interested in the programme. You can sign up by sending an email to the UvA in Carré organisation.

  • The future of work

    Session 1

    Friday, 10 September 2021, 13:00 - 14:00

    Students, professionals and leaders are regularly inspired by visions on the future of work. Whilst it may be inspiring to look at trends and long-term visions, what does day-to-day shaping of the future of work actually look like? And how can a crisis as COVID-19 accelerate the transformation? Thomas will share a personal story about the transformation of VodafoneZiggo, the impact of COVID and how that accelerates their journey to “the future of work”.

    About Thomas Mulder

    Thomas Mulder (1978) is Executive Director HR for VodafoneZiggo since July 2018. He joined Vodafone in January 2012 from Accenture where he was HR Director for the Benelux countries. He led the acquisition of Cable & Wireless Worldwide and the launch of Vodafone Group Enterprise from an HR perspective. End 2013 he moved to Germany to complete the acquisition and integration of Kabel Deutschland as their HR Director. In 2015 Thomas went back to Vodafone Netherlands as HR Director to lead in the due diligence of Ziggo. After completion of the VodafoneZiggo Joint Venture he was appointed Global HR Director for Vodafone Business in December 2016. Thomas holds a Global Executive MBA from the Rotterdam School of Management.

  • Turning global sustainability challenges into market opportunities

    Session 2

    Friday 10 September, 14:00-1500

    At the age of thirty Lucas set up Utz Certified, currently the largest certification program for sustainable coffee, cocoa and other agri-commodities. Later he founded NewForesight, a strategic consultancy company dedicated to turn the global sustainability challenges into market opportunities. And SCOPEinsight, a business intelligence company dedicated to set the world standard for making Farmer Organizations more professional. 

    About Lucas Simons

    Lucas Simons is an International recognised though leader on systems change and sustainable market transformation, a public speaker, master facilitator, trainer, lecturer at business schools and author of the successful books ‘Changing the Food Game’(2014) and ‘Changing the Game’ (2021).


Please contact us via if you have any questions about the speaker series.

About UvA in Carré

'UvA in Carré' is organised by Amsterdam Business School and normally hosted by Royal Theater Carré. Alumni, employees and relations of the Amsterdam Business School, and students of MSc in Business Administration and the Executive Programme in Management Studies are invited to attend.