This prestigious award recognises authors who have made exceptional contributions to the field of strategic organisation. Georgallis and his co-author Brandon Lee (University of Melbourne) won the award for their paper Toward a theory of entry in moral markets: The role of social movements and organizational identity. Journal editors selected the paper as the most outstanding article published in Strategic Organization 5 years earlier (2020). Their choice is based on the number of citations in the Web of Science and Google Scholar, downloads from Sage Journals, and qualitative evidence of the publication’s importance and impact on subsequent research.

About the paper

The authors examine the emergence of moral markets. These are markets that are created for the purpose of addressing social or environmental problems. The researchers explore the question: 'Why do some firms enter moral markets while others do not?' By providing a novel account of market entry decisions that relies on social movement pressures and organisational identity, this article makes a vital contribution to moral markets research. It also reorients research on market entry in strategy and organisation studies.