My research focuses on sustainability and consumer psychology. I'm particularily interested in factors that may further or hinder sustainable consumer behaviors, and in consumers' responses to firms' responsible and irresponsible practices.
Related to this research focus I am teaching an MSc (elective) course on sustainable and ethical marketing, in which students critically evaluate today’s roles of marketing. While marketing has often been regarded as part of the problem rather than the solution to issues like pollution, waste, resource depletion or obesity, sustainable marketing represents a paradigm shift which requires a re-evaluation of assumptions underlying traditional marketing practices.
Social Interactions for Economic Value? A marketing perspective
Current year (2022/2023)
MSc course Sustainable & Ethical Marketing (Business lab/elective course)
BSc course Marketing, Lecturer of plenary lectures and tutorials, course coordinator (ca. 700 students)
MBA course Conscious Marketing
MSc course Theories of Marketing, Lecturer of plenary lectures
MSc course Consumer Behavior, Lecturer of lectures and tutorials, regular MSc, MBA & Executive Program (EPMS)
MSc course Strategic Management & Marketing, Part-time executive program Business Studies; Lecturer and course coordinator
BSc course Marketing & Strategy, Lecturer of tutorials
BSc course Project 2: Empirical Research in Sustainable Management, Course coordinator and lecturer of academic writing and research skills
BSc course Fundamentals of Marketing; Lecturer
Thesis Supervision (numerous BSc and MSc theses since 2007)