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Mr R.E.W. (Roger) Pruppers MSc

Faculty of Economics and Business
Section International Strategy & Marketing
Photographer: Ineke Oostveen

Visiting address
  • Plantage Muidergracht 12
  • Room number: M02.27
Postal address
  • Postbus 15953
    1001 NL Amsterdam
  • Profile


    Assistant Professor of Marketing

    Research programme

    Strategy and Marketing 

    Research interests

    Branding, Marketing Communication, Consumer Behavior

    Dissertation title

    Brand Synapse: The Role of Perceived Fit in Consumer Evaluations of Brand Alliances

    Corporate ties

    Research projects in cooperation with Caracta Business Direction ( and 37°Celsius Brand Solutions (

  • Teaching

    Teaching activities

    Current year

    Organisation & Environment (foundation course)
    Marketing Management (advanced Bachelor course)
    Marketing (core Bachelor course)
    Consumer Behavior (Master course)
    Management Research 2 (Bachelor course)
    Branding (MBA course) 

    Course materials are available through the UvA Blackboard Server

  • Publications


    • Lei, J., Pruppers, R. E. W., Ouwersloot, H., & Lemmink, J. (2004). Service Intensiveness and Brand Extension Evaluations. Journal of Service Research, 6(3), 243-255.
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • No ancillary activities