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Artificial Intelligence for Managers

This 3-day masterclass provides you with the tools to create an AI strategy and set up organisational structures to develop an organisation that is ready for AI. You will learn the fundamentals of Artificial Intelligence (AI): use cases, algorithms, technologies and frameworks enabling you to set the effective steps to launch and operationalise AI in your organisation. The masterclass consists of 2 full days of classroom lectures and 6 online lectures of 1.5-hours each. For now we do not have dates planned for this course in 2023. Please fill out the below 'keep me informed' form if you want to stay updated on this masterclass.

Why join the masterclass Artificial Intelligence for Managers?

  • What will you learn?

    This masterclass provides you with the AI literacy to be the business AI leader in your organisation. After completing the masterclass, you will be able to:

    • Explain AI as a concept and its applications
    • Demonstrate the technologies and algorithms behind AI
    • Create and execute an AI strategy and develop an AI-ready organisation
    • Apply the different AI applications in the business value chain
    • Apply best practices in an AI project with its activities
    • Assess the make or buy decision of tooling
    • Assess the available and necessary skills and competencies
  • For whom?

    This masterclass is designed for senior and middle management professionals who recognise the value of digital transformation and AI; and for those who understand that continuous improvement, innovation and disruption are part of doing business. In short, this masterclass is for  managers who want to know what AI can do for them, lead AI initiatives, and drive digital transformation.

  • Dates and fees

    This masterclass takes place twice a year.

    Schedule Spring 2023

    Dates classroom lectures (9:00 - 17:00) Dates TBA
    Dates online lectures (10:00 - 11:30) Dates TBA

    Fee: €2,950*

    The online lectures are also available separate from the AI for managers
    masterclass. This is recommended for people who only wish to know more about
    practical applications in specific business areas. The fee is €950*.

    *UvA alumni get a 10% discount. Fees are VAT-exempt.

  • Practical information
    Location classroom lectures: Amsterdam 
    Mode of study: Hybrid Programme
    Language: English
    Certification: You will receive a Certificate of Attendance from the University of Amsterdam
  • Teaching staff
    Dr. B.A. (Bart) Lameijer

    Assistant Professor Operations Management

    Dr. C.T. (Corine) Boon

    Associate Professor of HRM, track coordinator Leadership & Management (MSc Business Administration) and director Amsterdam People Analytics Centre

    Dr. H. (Hüseyin) Güngör

    Lecturer at the Amsterdam Business School, focusing on the impact of Artificial Intelligence on Strategy, Marketing and Customer Experience

    Prof. dr. J.A.S. (Joaquim) Gromicho

    Professor of Business Analytics and Science and Education Officer at ORTEC

    Dr. M. (Michael) Werner

    Professor of Accounting Information Systems (AIS)

    Dr. T. (Tomislav) Ladika

    Associate Professor of Finance and Programme Director Master in Finance

    Dr. U. (Umut) Konus

    Associate Professor of Marketing

  • Collaboration

    This masterclass is organised by The Analytics Academy, the collaboration between Amsterdam Data Science, ORTEC and the Amsterdam Business School of the University of Amsterdam founded in 2015. The goal of The Analytics Academy is to meet the market demand for trained data scientists and business analysts, in order to help organisations become data-driven.


Do you have questions about this or other open programmes? Please contact:

Lorena Zevedei
Manager Executive Education
T: +31 (0)6 1872 6774

Facts & Figures
Type Contract teaching
Mode Part-time, short-term
Language of instruction English
Location Roeterseiland campus