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Business Analytics
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Open House

Want to discover if the Bachelor's in Business Analytics is the right programme for you? Get to know the programme and find out.

UvA Bachelor's Week
Get to know the UvA and our programmes from 9 until 16 October 2021.
What is this programme about?
Find out what our new Bachelor's in Business Analytics is about, what you will learn and why this programme prepares you for the future.
Meet & Ask (recording)
Learn more about the new Bachelor's programme in Business Analytics at the University of Amsterdam. Programme Director Dr Umut Konus and Dean of the Amsterdam Business School, Prof. Marc Salomon, explain during this Meet & Ask session (March ’21) what you can expect of this challenging Bachelor's programme.
Learn more about this Bachelor's - request online brochure
Do you want to know more about this Bachelor’s programme? Request our online brochure and read more about student experiences, the study programme and career perspectives.


  • Why is this Bachelor's programme unique?

    This new Bachelor’s programme prepares you comprehensively for the future. After obtaining your Bachelor’s degree, for example, you will be able to build a self-driving vehicle or calculate the best price for a plane ticket or hotel room. During our 3-year Bachelor’s programme, you will learn everything there is to know in the fields of mathematics, statistics, business administration and artificial intelligence; knowledge and skills you need, to tackle the challenges described above. There are just a few Bachelor’s programmes in the Netherlands that offer this combination of knowledge and skills.

  • Which courses will you be taking?

    The Bachelor’s programme in Business Analytics focuses on 3 main areas of study: analytics, (business) economics and computer science. You will take courses in programming, artificial intelligence, mathematics, statistics and econometrics. Besides, you will take courses in finance, marketing, logistics, organisational studies and strategy. All courses have a fun practical component, so that you will be able to apply what you have learned in practice immediately.

    By studying this Bachelor’s programme, you will not only find out all about business, but also about significant social issues such as the environment, climate and famine. Ethics is a key and recurring topic: what are and aren’t you allowed to do with data?

  • Do you have to be good at mathematics?

    It is important that you both enjoy and are good at mathematics. In the 1st year in particular, foundational courses in mathematics and statistics will feature heavily.

  • What is the difference between the Bachelor’s programmes in Business Analytics and Econometrics?

    The difference between the Bachelor’s programme in Business Analytics and in Econometrics is that Business Analytics is data-driven and Econometrics is theory-driven. Students of the Bachelor’s programme in Business Analytics use data yielded by AI/machine learning technologies to address complex business-related issues. Business Analytics bridges the gap between analytics and computer science on the one hand and economics (including business economics) on the other. Students of the Bachelor’s programme in Econometrics develop econometric models, apply them to micro- and macro-economic issues and analyse the impact of these on economic policy.

  • What careers are available to you after graduating from the Bachelor’s in Business Analytics degree programme?

    Once you have obtained your Bachelor’s degree in Business Analytics, you have great career perspectives and you will be able to find employment in almost all businesses in which data play a key role. Nowadays, this includes most businesses, given the huge increase in the amount of available data.

    Among other things, you will be able to work as a data analyst or data analysis consultant for multinationals, web shops, technology firms and government institutions. Alternatively, you can start your own business.

  • What does online education look like at the moment?

    In general, education activities for all students are currently online. We organise several activities so you can meet your fellow students and feel at home at the university. It goes without saying that we cannot predict what the situation will be like when the new academic year starts in September 2021. In any case, if necessary, we are prepared to offer students interactive online education in a variety of formats, along with a wide range of social activities.

It’s me again... There’s more to explore in our Open House.
Take a virtual stroll through the campuses and Amsterdam.
Get inspired by the theme weeks.
Discover other programmes.
Or sign up for upcoming live events.