We see the Internet developing from an experimental stage to a stage where strategic decisions are being made about the Internet. However, little is known about which strategic choices concerning the Internet are successful. Also, little is known about the design of web sites to support customer contacts for the duration of a customer life cycle. In view of the novelty of the research are, the need for greater know-how, and the uncertainty as to whether existing theories are still relevant, we have decided to turn the defining of hypotheses on strategic and design choices into our research aim.
Date of defense: 4 June