With information services pervading society, individuals require productive grounds to deal responsibly with design problems of ever-increasing complexity and variety. The conceptual grounds developed in this treatise are primarily intended for application at business information modeling. They may also be profitably applied along a wider range. For subjective situationism essentially is a general theory about how individual behaviors act in communicative relationships. The synthesis explaining variety is not a paradox. It offers a consistent perspective on multiplicity, necessarily resulting from a multidisciplinary approach. Elements from separate traditions are merged, especially the semiotic pragmatism of Charles S. Peirce and the world-as-will-and-interpretation of Arthur Schopenhauer.
“I don’t have grandchildren yet. Suppose I do and they grow up. Then Semiosis & Sign Exchange is the one book from me I hope they and their friends will someday read. It just might help them understand, and empathically create, a world that surely is even far more complex than I can imagine today."