This research project studies the evolution and determinants of corporate climate strategies of multinationals. Since most companies are affected by global climate change in a direct or indirect way, a range of strategies are emerging to mitigate climate change. These strategies are not only of a political nature (e.g. influencing government institutions), but also of a competitive nature. The aim is to introduce a typology of corporate climate strategies, paying specific attention to the market components related to climate change. More and more, multinationals’ actions in reducing greenhouse gas emissions are aimed at achieving a sustained competitive advantage in addition to compliance with government regulation. What factors determine these market strategies for climate change will be explored in a theoretical framework based on institutional theory and the resource-based view of the firm.
Date of defence: 27/04/2006