Ruta Ruzeviciute is an Assistant Professor of Marketing at the University of Amsterdam. Ruta’s research primarily focuses on sensory marketing. She investigates how specific sensory cues, such as scent, influence judgement and decision making. She also examines sensory interaction effects and the role of sensory imagery in the context of e-retail. Beyond sensory influences, Ruta is interested in healthful consumption and consequences of psychological ownership in consumer behavior.