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dr. F.H. (Frauke) Mattison Thompson

Faculty of Economics and Business
Section International Strategy & Marketing

Visiting address
  • Plantage Muidergracht 12
  • Room number:
Postal address
  • Postbus 15953
    1001 NL Amsterdam
Contact details
  • Biography

    Biographical details

    Dr. Mattison Thompson is an Assistant Professor in Marketing. Prior to joining Amsterdam Business School, she was an Assistant Professor in Marketing at King's College in London, where she remains a visiting Professor. She is also a Visiting Professor at the Frankfurt School of Finance and Management. Her current field of research is in online pre-roll video advertising. Her other research interests are in consumer behaviour, consumer culture and consumer loyalty. Her work has been published in the Journal of Advertising, the Journal of International Marketing, and the Journal of Business Research, among others. 
     
    She is a member of the American Marketing Association, the Chartered Institute of Marketing, and the Academy of Marketing Science.

    She is on the editorial board of the International Journal of Market Research, and a Ad Hoc Reviewer for: Journal of International Marketing, Psychology and Marketing, International Marketing Review, Journal of Consumer Behavior, Journal of Product and Brand Management. 

  • Research Publications
    1. Mattison Thompson, F., Tuzovic, S., and Braun, C. (2018). Trustmarks: Strategies for exploiting their full potential in e-commerce’Business Horizons (cond. accepted) 
    2. Vigar-Ellis, D. and Mattison Thompson, F. (2018). The Effect of Wine Knowledge Type on Variety Seeking in Wine Purchasing’. Journal of Wine Business Research, 71-86
    3. Campbell, C., Mattison Thompson, F., Grimm, P., & Robson, K. (2017). Pre-roll advertising: the impact of emotion, feeling and objective ad characteristics on consumer skipping’46(3), 411-423. Journal of Advertising
    4. Mattison Thompson, F. and Chmura, T. (2015). Loyalty Programs in Emerging and Developed Markets: The Impact of Cultural Values on Loyalty Program Choice’.23(3), 87-103 Journal of International Marketing
    5. Mattison Thompson, F., Newman, A. and Liu. M. (2014). ‘The moderating effect of collectivist values on brand loyalty’. Journal of Business Research, 67(11), 2437-2446
    6. Vieider, F., Chmura, T., Mattison Thompson, F. (2014). ‘Within-versus Between-Country Differences in Risk Attitudes: Implications for Cultural Comparisons’. Theory and Decision 1-10
    7. Bi, X., Mattison Thompson, F. and Hoffmann, R. (2012). ‘Chinese Consumer Ethnocentrism: a field experiment.’ Journal of Consumer Behaviour 11(3), 252-263
    8. Worthington, S., Mattison Thompson, F. and Steward, D. (2011). ‘The young affluent Chinese and their attitudes towards using credit cards.’ Journal of Retailing and Consumer Services 18(6), 534-541
    9. De Coverly, E. et al., (2002).‘Service recovery in the Airline Industry’. The Marketing Review Vol.3 (1) 
  • Research Students (PhD)
    1. Stefanie Jirsak Jirsak

      Management

      Shedding Light on the 'Black Box' of Delighted Customers: An Investigation Into the Intrinsic Processing and Endurance Underlying Customer Delight Using Dual-Processing Theory

      1/10/14 → …

  • Media Publications

    MEDIA PUBLICATIONS

    ‘Think China, think long term’ (2012) The Australian Financial Review

    Consumer spending is not on the cards – by Mattison Thompson, F. (2011)

    http://www.asianewsnet.net/home/news.php?id=21159&sec=3

    Consumer spending is not on the cards – by Mattison Thompson, F. (2011)

    http://www.chinadaily.com.cn/opinion/2011-08/29/content_13206983.htm

    The young and the cautious – by Mattison Thompson, F. (2011)

    http://www.chinadaily.com.cn/opinion/2011-08/19/content_13151114.htm

    Research lifts lid on life in China (2011)

    http://www.thisisno

  • Publications

    2018

    • Mattison Thompson, F. H., Tuzovic, S., & Braun, C. (2018). Trustmarks: Strategies for exploiting their full potential in e-commerce. Business Horizons. DOI: https://doi.org/10.1016/j.bushor.2018.09.004
    • Ellis, D., & Mattison Thompson, F. (2018). The effect of wine knowledge type on variety seeking behavior in wine purchasing. Journal of Wine Research, 29(2), 71-86. DOI: 10.1080/09571264.2018.1471393 [details]

    2017

    • Campbell, C., Mattison Thompson, F., Grimm, P. E., & Robson, K. (2017). Understanding why consumers don't skip pre-roll video ads. Journal of Advertising, 46(3), 411-423. DOI: 10.1080/00913367.2017.1334249 [details]

    2015

    • Mattison Thompson, F., & Chmura, T. (2015). Loyalty Programs in Emerging and Developed Markets: The Impact of Cultural Values on Loyalty Program Choice. Journal of International Marketing, 23(3), 87-103. DOI: 10.1509/jim.14.0125 [details]

    2014

    • Mattison Thompson, F. H., Newman, A., & Liu, M. (2014). The moderating effect of collectivist values on brand loyalty. Journal of Business Research, 67(11), 2437-2446 .
    • Vieider, F., Chmura, T., & Mattison Thompson, F. H. (2014). Within-versus Between-Country Differences in Risk Attitudes: Implications for Cultural Comparisons. Theory and Decision, 1-10.

    2012

    • Bi, X., Gunessee, S., Hoffmann, R., Hui, W., Larner, J., Ma, Q-P., & Mattison Thompson, F. (2012). Chinese Consumer Ethnocentrism: a field experiment. Journal of Consumer Behaviour, 11(3), 252-263. DOI: 10.1002/cb.1374

    2011

    • Worthington, S., Mattison Thompson, F., & Stewart, D. B. (2011). Credit cards in a Chinese cultural context—The young, affluent Chinese as early adopters. Journal of Retailing and Consumer Services, 18(6), 534-541. DOI: 10.1016/j.jretconser.2011.07.003
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    • No ancillary activities