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The Isaac Roet Prize 2019

Win €5,000 for your Social Project Business Plan

Do you have a good idea for improving the world? Did you write your thesis on a social entrepreneurial topic? Take part in the competition for the Isaac Roet Prize 2019 and win €5,000 to start up your dream. Apply now. The deadline for submissions is Saturday 31 August 2019.

Application form

Rules and Regulations Isaac Roet Prize 2019
Winner Isaac Roet Prize 2018
Lukas Grosveld, Isaac Roet Prize winner in 2018

What is the Isaac Roet Prize?

The Isaac Roet Prize is named after Isaac Roet (1891-1944), an alumnus of the UvA’s Faculty of Economics and Business. After his death, part of his legacy was incorporated in the UvA’s Isaac Roet fund. The Isaac Roet Prize is an initiative which aims to foster social entrepreneurship by awarding a €5,000 prize for the best social project business plan. The plan must be in keeping with the spirit of Isaac Roet's ideal of 'fostering world peace through a better distribution of  world resources’. This ideal can be realised in many ways. For example, the project plan can focus on social entrepreneurship or sustainable energy.

The prize of € 5,000 is meant to encourage the applicant and it should be invested in the project plan. Providing feedback about the way the prize is spent is mandatory and the feedback is to be given within one year of winning the prize.

Examples of winners of the previous years

  • 2018: Lukas Grosfeld, Wakuli, The aim of Grosfeld and his colleagues is to change the coffee industry with the startup Wakuli.
  • 2017: Danielle Moreira, ‘BeLief’, The goal of her project ‘BeLief’ is to teach and motivate young people in the Brazilian Favela’s with online education.
  • 2016  Leana Budico, The jury has chosen her project “Developing a Systematic and Collaborative Program for Restoring Chisinau by Using Tactical Urbanist Techniques” (

Who can apply?

The Amsterdam Business School (ABS) and the Amsterdam School of Economics (ASE) encourage all of their students and alumni to use their business skills and knowledge for sustainable entrepreneurship that makes an impact on society. You can submit your application for the Isaac Roet Prize until Sunday 18 August 2019 by completing the application form at the link above and uploading it with all relevant documents. The prize will be awarded to the winner during the Business Seminars at Carré in September 2019. The specific date and time are to be announced.

Who is the jury?

There are four members in the jury of the Isaac Roet Prize. The internal members are Ms. Ada Vermeer-Janse RA, Treasurer of The Amsterdam University Fund and the jury chair, Prof. Willemijn van Dolen, professor of Marketing at the Amsterdam Business School. The external members are Ms. Paola Koningsveld (a niece of Isaac Roet) and David Roet (ambassador at the Ministry of Foreign Affairs of Israel and nephew of Isaac Roet).


For more information please email

Who was Isaac Roet?

Isaac Roet (1891-1944) was an alumnus of the University of Amsterdam's Faculty of Economics and Business. He was one of the founders of the Dutch association for chartered accountants NIVRA (now called NBA) and he also acted as an advisor to Thomas Watson, head of the USA Watson Company (which later became IBM).

He was also an inventor who held three patents to his name. One of them was for tissue handkerchiefs (apparently long before the invention of Kleenex tissues) which he thought to be considerably more hygienic than the regular cotton reusable handkerchiefs. In 1927 he wrote his will, stating that one fifth of his estate was to be allocated to the University of Amsterdam. His request was that the University would use it to ‘foster global peace through a better distribution of world resources’.

Isaac Roet was murdered in Auschwitz in 1944. After his death, part of his legacy was incorporated in the Isaac Roet fund. This fund is currently placed in the care of the Amsterdam University Fund (AUF).