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Past seminars

Results: 1 - 20 of 85
Results: 1 - 20 of 85
  • 4 Jun 2019
    ABS International Strategy & Marketing Seminar: Ana Aranda

    11:30 - 13:00 | Event

    “Distinct but not apart? Category destigmatization and its cascading consequences to other contested markets”

  • 26 Mar 2019
    ABS International Strategy & Marketing Seminar: Peter Snoeren (Amsterdam Business School)

    11:30 - 13:00 | Event

    Prior research on tenor of media coverage has significantly advanced our understanding of how firms react to negative evaluations of the media. Less is known about how firms attract positive or negative media ...

  • 19 Mar 2019
    ABS International Strategy & Marketing Seminar: Niels Holtrop (Maastricht University)

    11:30 - 13:00 | Event

    Firms operating in non-contractual settings use customer reactivation initiatives to stimulate customers that have ceased purchasing to resume purchasing. Customer reactivation requires these firms to identify which ...

  • 12 Mar 2019
    ABS International Strategy & Marketing Seminar: Pushpika Vishwanathan (Amsterdam Business School)

    11:30 - 13:00 | Event

    Stakeholder management can be seen as a capability that is reflected in attitudes, structures and practices within organizations. Yet, we know much more about the outcomes of stakeholder management than we do about ...

  • 5 Feb 2019
    ABS International Strategy & Marketing Seminar: Winfried Ruigrok (University of St. Gallen)

    11:30 - 13:00 | Event

    In this study, we explore how top management team (TMT) nepotism may contribute to firm growth in the context of early-stage economic and institutional development. Responding to calls for a more nuanced ...

  • 29 Nov 2018
    ABS International Strategy & Marketing Seminar: Anne ter Braak (KU Leuven)

    10:00 - 11:30 | Event

    With mobile self-scanning devices, consumers scan items while they shop and are able to track spending. The authors study the effect of self-scanner use on several aspects of grocery purchase behavior, while ...

  • 2 Oct 2018
    ABS International Strategy & Marketing Seminar: Margarethe F. Wiersema (UC Irvine)

    11:30 - 13:00 | Event

    Deploying more than $62 billion in capital globally and with more than 800 campaigns in 2017, activist hedge funds are the new breed of corporate raiders that challenge companies. They are managed by professional ...

  • 1 Jun 2018
    ABS International Strategy & Marketing Seminar: R. Edward Freeman (University of Virginia)

    14:00 - 18:00 | Event

    ‘Ongoing Work in, and Future Prospects for, Stakeholder Theory’ - A Symposium with R. Edward Freeman

  • 8 May 2018
    ABS International Strategy & Marketing Seminar: Tatiana Sokolova (Tilburg University)

    11:30 - 13:00 | Event

    Previous research has shown that consumers’ price comparisons are influenced by the left-digit effect, wherein they judge the difference between $4.00 and $2.99 to be larger than that between $4.01 and $3.00, even ...

  • 24 Apr 2018
    ABS International Strategy & Marketing Seminar: Dipayan Biswas (University of South Florida )

    11:30 - 13:00 | Event

    Marketers are increasingly using ambient scent as an important strategic tool, with food-related scents being especially common. Ambient scents are widely infused in retail stores, supermarkets, ...

  • 10 Apr 2018
    ABS International Strategy & Marketing Seminar: Maarten Gijsenberg (Rijksuniversiteit Groningen)

    11:30 - 13:00 | Event

    Advertising by firms is not constant over time. While observed advertising spending is often based on annual or quarterly predetermined agenda’s (e.g. Mantrala 2002), it is also partly shaped by short-term unplanned ...

  • 3 Apr 2018
    ABS International Strategy & Marketing Seminar: Shameek Sinha (IE Business School, Madrid)

    11:30 - 13:00 | Event

    Loyalty programs are valuable relationship building tools. However, the performance of standalone programs is debatable given issues of self-selection by members, competition among available programs and diverse ...

  • 6 Mar 2018
    ABS International Strategy & Marketing Seminar: Masaru Karube (Hitotsubashi University, Tokyo Japan)

    11:30 - 13:00 | Event

    We explore how professional organizations respond when their professionals engage in misconduct. Using data on professional misconduct by accountants in the Japanese audit industry, we empirically examine the ...

  • 27 Feb 2018
    ABS International Strategy & Marketing Seminar: Mircea Epure (Universitat Pompeu Fabra)

    11:30 - 13:00 | Event

    Recent works suggest that, by improving access to trade financing, generalized trust may alleviate the adverse impact of financial crises on business activities. Exploiting geographic variations in trust across ...

  • 13 Feb 2018
    ABS International Strategy & Marketing Seminar: Chiara Pellegrini (Scuola Superiore Sant’ Anna)

    11:30 - 13:00 | Event

    The purpose of this study was to theorize and empirically test the relationship between employee perceptions of human resource practices and their willingness to adopt sustainable behavior (SB) to support ...

  • 6 Feb 2018
    ABS International Strategy & Marketing Seminar: Winfried Ruigrok (St. Gallen)

    11:30 - 13:00 | Event

    Studies show that generalist CEOs with high levels of career variety receive higher compensation. Challenging this prevailing assumption, we acknowledge the drawbacks of extensive levels of CEO career variety and ...

  • 16 Jan 2018
    ABS International Strategy & Marketing Seminar: Nathan Betancourt (University of Amsterdam)

    11:30 - 13:00 | Event

    Abstract and title will be announced

  • 19 Dec 2017
    ABS International Strategy & Marketing Seminar: Robert Caruana (University of Nothingham)

    11:30 - 13:00 | Event

    Prototypes have long been acknowledged as playing a critical role in the emergence and consolidation of new organizational and market categories. However, the precise forms, characteristics, and effects of ...

  • 14 Dec 2017
    ABS International Strategy & Marketing Seminar: Stephan Ludwig (University of Surrey)

    11:30 - 12:45 | Event

    Many customers use social media to communicate about product and service experiences, offering both well-known benefits and significant risks for firms. Online firestorms—sudden expressions of customer outrage that ...

  • 12 Dec 2017
    CANCELLED: ABS International Strategy & Marketing Seminar: Mircea Epure - Universitat Pompeu Fabra

    11:30 - 13:00 | Event

    The seminar is cancelled