The International Strategy & Marketing (ISM) section is home to around 40 faculty members, in addition to PhD students and affiliated faculty. The section coordinates the teaching in Strategy, International Management, and Marketing in the various programs of ABS. In addition, ISM staff conduct internationally recognized research in these fields. Over the last six years, the ISM section has grown substantially, and we foresee additional growth for the future.
The International Management and Strategy group's research program focuses on the relationships between organizations and their changing market and institutional environments. In particular, the program views organizations, and more specifically their managers, as central actors, and focuses on the actions and interactions of organizations and their internal and external stakeholders. In doing so, an important central theme running through the program is the role of business in society, including issues of corporate governance, corporate social responsibility, and sustainability.
Members of the group regularly publish in a variety of leading international journals:
The ISM section is also home to the small, but constantly growing Marketing group at the Amsterdam Business School. Since established, the members of the Marketing group built a strong reputation for high quality research in the disciplines Marketing Modeling, Consumer Behavior and (general) Business Psychology. One particular focus of the group’s research interest lies on digital and social media analytics and -marketing. The Marketing group cooperates with a large variety of companies that are settled in the vicinity of Amsterdam, from well-known multinationals to local start-ups and public services. Much of the research (and education) of the Marketing group benefits from cooperation with our business partners and is formed through a steady (data and knowledge) exchange between theory and practice. To research what consumers really want and how they make decisions, researchers of the Marketing group have access to our well-equipped behavioral laboratory. Based on deep insights about consumer behavior and large real world datasets, complex algorithms and econometric models are developed in our group that solve theoretically and managerially relevant business issues.
Members of the Marketing group produce a steady stream of publications in top-tier international journals (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Applied Psychology, Journal of Management).