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Strategy and Sustainability

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Do you want to learn more about business strategy and sustainability? Then join the new 2-day hybrid masterclass Strategy and Sustainability. You will learn how to devise or refine a tailor-made sustainability strategy for your organisation and execute it. You will also gain a comprehensive understanding of the national and international trends and developments in corporate sustainability, which will be connected to your organisation’s purpose and strategy. The 1st edition will take place on Thursday 10 and Friday 11 June 2021.

This masterclass will be offered in compliance with government regulations and in line with the social distancing rules of a 1.5 metre society. Since the masterclass is offered as an hybrid event, participants can join the course onsite or online via a video connection from any location.

Why join the online masterclass Strategy and Sustainability?

  • What will you learn?
    1. What is corporate responsibility and sustainability in the context of business, government and civil society?
    2. What could be your strategic sustainability agenda and how is it creating business and societal value?
    3. How can your organisation execute this strategy, communicate it effectively, create new partnerships, and deliver results?

    This masterclass is designed to be interactive. It demands strong participation from you: a pressure cooker approach, if you like. Key trends, e.g. what is the effect of COVID-19?, are explored, combined with a solid research foundation and applied to businesses, public sector and civil society organisations.

  • For whom?

    This course is specifically designed for 3 audiences:

    1. Starting sustainability and corporate responsibility professionals in companies, and early career sustainability- and corporate responsibility consultants.
    2. Professionals in business lines that want to incorporate sustainability and/or responsibility into their operations.
    3. Sustainability and corporate responsibility enthusiasts with experience at municipalities, ministries and/or civil society, interested in a business perspective on the topic.
  • Dates and fees
    Dates: Spring edition: Thursday 10 and Friday 11 June 2021
    Autumn edition: Monday 22 and Tuesday 23 November 2021
    Time:  9:00 - 17:00
    Fee:  €1,950*

    *UvA alumni receive a 10% discount. Fees are VAT exempt.

  • Practical information
    Location:  Leonardo Royal hotel, Paul van Vlissingenstraat 24, Amsterdam
    Mode of study: Hybrid masterclass
    Language:  English
    Certification: You will receive a Certificate of Attendance from the University of Amsterdam
    PE-portfolio: 14 PE hours (suitible for PE portfolio)
  • Teaching staff
    • Arno Kourula: Associate Professor & Co-director of Sustainability Initiative, Amsterdam Business School. Areas of expertise: Corporate sustainability, cross-sector partnerships, environmental alliances.
    • Michelle Westermann-Behaylo: Assistant Professor & Co-director of Sustainability Initiative, Amsterdam Business School. Areas of expertise: UN Sustainable Development Goals, business and human rights, responsible supply chains (particularly in developing countries).
    • Martin de Jong: Sustainability Professional. Areas of expertise: Driving sustainability in corporate organisations, co-creating with NGOs and GOs and strategy based on Impact valuation.
    • Pushpika Vishwanathan: Assistant Professor, Amsterdam Business School. Areas of expertise: corporate social responsibility, corporate governance, stakeholder management, strategic management.


Do you have questions about this or other open programmes? Please contact:

drs. Vanessa Rijkeboer
Manager Executive Education
T: +31 (0)20 525 7146

Facts & Figures
Type Contract teaching
Mode Short-term, online
Credits 0 ECTS, 14 PE, 2 days
Language of instruction English
Starts in June, November