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Driving Digital Experience


Aims of the module

Customer behavior has dramatically changed with the digital revolution. This module provides insights into the digital customer experience. Organizations need to adapt to this changing market and take action to fulfil their strategic needs.


Day 1: Customer insights and innovation

  • Generate relevant insights into digital customers
  • Appraise trends and innovation in the digital experience


Day 2: Digital metrics and analytics

  • Identify and assess digital metrics and analytics
  • Recommend digital performance indicators


Day 3: The digital user experience

  • Illustrate the customer journey
  • Recommend methods to improver user experience


Assessment: The assignment is a work-based assignment broken down into research, plan and report.


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