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Creating Valuable Business Partnerships

Value creation is fundamental to successful partnering in business and beyond. For any business partnership or business agreement to be sustainably viable, it must create value for all parties. During this new 2-day masterclass, we will give you the tools to identify and create value. Using your business context as a live case, you will build a concrete plan for your partnerships. The first edition will take place on 10 & 11 May 2023.

STAP Budget

You can request STAP Budget for this programme.

Why choose the masterclass Creating Valuable Business Partnerships?

  • What will you learn?

    In the masterclass Creating Valuable Business Partnerships, you will learn practical methods that will help you to:

    • Understand the industry of your partners.
    • Understand the partner company and the roles of your partner stakeholders.
    • Identify the critical stakeholder inside your partners’ organisation.
    • Engage in meaningful relationships with your partners.
    • Create a process for your company that will serve as the path from ‘transaction by transaction’ to establishing a true partnership.
  • For whom?

    For all business professionals that participate in building partnerships with clients, customers, or suppliers. Typical participants have job profiles related to sales, procurement, key account management (KAM), and Supplier Relationship Management (SRM) or participate in preparation for a senior commercial management position. This masterclass is specifically suitable for people that have participated in the masterclass Business Negotiation, or plan to do so in the future.

  • Dates and fees
    Dates Spring Wednesday 10 and Thursday 11 May
    Dates Autumn Wednesday 22 and Thursday 23 November
    Times: 09:00 - 17:00
    Fee: €1,950.*

    *UvA alumni get a 10% discount. Fees are VAT-exempt.

    STAP Budget

    You can request a STAP Budget for this programme. To be eligible for the subsidy of €1,000 you need a STAP registration certificate. To get this, tick the STAP Budget box in the application form above. Take into account that there are deadlines for registration and receiving the necessary STAP registration certificate.

    More about the STAP Budget
  • Practical information
    Location: Amsterdam Business School
    Mode of study Onsite programme
    Language: English
    Certification: You will receive a Certificate of Attendance from the University of Amsterdam
  • Teaching staff

    Morten Lindhorst has negotiated countless large deals and created successful partnerships with customers and suppliers. Since 2010, while earning his Ph.D. in complex business negotiations, Morten has worked for Vestas Wind Systems as VP of Global Commercial Transformation. At Vestas, he, among other things, was responsible for the design and adoption of KAM principles to harvest new business opportunities while meeting the increased professionalism and consolidations of customers.


If you have any questions regarding this masterclass or other short programmes, please contact:

Jannice Daha LLM
Manager Executive Education
T: +31 (0)20 525 6134

Facts & Figures
Mode Part-time, short-term, module
Credits 0 ECTS, days
Language of instruction English
Starts in May, November
Location Roeterseiland campus