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Amsterdam Business School MBA students presented their project results during the ‘Ethics, Responsibility and Sustainability’ course to five VodafoneZiggo directors on Tuesday 16 October. The company directors picked the two most innovative and insightful projects and the students will now pitch these projects to the board of the company.

The topics of the projects of the winning teams are: Ethics and privacy of VodafoneZiggo employees and maintaining trust with VodafoneZiggo stakeholders. The MBA students explored in teams business cases related to real-life ethical situations, corporate responsibility practices and sustainability innovations during the course under the guidance of the VodafoneZiggo directors.

MBA and corporate contacts

This is the second year in a row that VodafoneZiggo and the Amsterdam Business School’s MBA programme have collaborated in the Ethics, Responsibility and Sustainability course. The day was led by Martin de Jong (Director Societal Value, VodafoneZiggo) in collaboration with the lecturer and company representatives. The course lecturers are  Dr Arno Kourula (ABS Strategy and Marketing section), and Dr Markus Paukku (ABS, Strategy and Marketing guest lecturer).

Please contact Arno Kourula for more information (