Carry out your own research
The objective of the thesis project is to carry out a research project involving the application of big data in business. You may choose any field of business (marketing, operations, finance, HR, strategy, entrepreneurship, etc.).
Apart from a written report, output could be (the start of) a new product (e.g. a new business concept, model/algorithm, software).
Ultimate learning experience
This project is your chance to test yourself on all key learning elements of the curriculum:
- Business relevance
Start a big data project that really makes sense in practice and has a clear business case.
- Academic rigor
Understand the differences between and limitations of academic theories, frameworks and concepts, and know how to apply them in your research project.
The ability to combine knowledge of the three main fields: analytics, business and computer science.
Develop a solution that really works in practice, given the context in which it has to work.
- Project management
Consider your thesis as a project and practice your project management skills to deliver on time and deal with limitations.
- Communication skills
Communicate in a way that is clear, easy to understand and appealing to the different stakeholders (academic supervisors, stakeholders in the company, potential clients, etc.).
As it is the final element of the MBA Big Data & Business Analytics programme, you will work on your thesis during the summer prior to graduation.
Examples of thesis subjects
- Blockchain technology will change the role of credit card issuers
- New method for keyword extraction from patent claims
- On the alignment between business strategy and data science competence development
- Using machine learning to improve image selection in marketing
- Predicting business lending needs
Follow your interests
The thesis project challenges you to dive into a big data subject of your interest, relevant to your employer’s organisation or industry.