The Entrepreneurship and Management in the Creative Industries (EMCI) track in the Master of Business Administration is intended for students who want to learn how to become successful entrepreneurs or managers in creative industries. The track is developed for two groups of students. First, those who are interested in the creative industries because they want to be involved in these industries themselves. Second, those who are interested in the creative industries because it will prepare them to deal with challenges in any industry in which creativity and innovation play a central role.