Amsterdam Business School offers revamped state-of-the-art Digital Marketing programme
The Amsterdam Business School is introducing a newly revamped post-graduate programme in Digital Marketing for marketing professionals. This brand new, Chartered Institute of Marketing (CIM) accredited programme will help marketing professionals to understand the context and challenges of marketing in a digital world in order to create superior customer value.
Digital Marketing for marketing professionals is an advanced programme for experienced marketers. This fully revamped programme was recently offered in the UK and is being offered for the first time in the Netherlands through the Amsterdam Business School.
Three programme modules
The programme consists of three modules. Focusing on digital These core strategic marketing themes will be applied to your own company’s digital developments. During the programme you will explore the impact of digital on marketing strategy, the customer experience and journey, and for multi-channel and omni-channel decisions.
The three modules are:
- Digital strategy deals with digital disruption’s and their impact on marketing strategy;
- Driving digital experience about the customer journey and digital analytics;
- Mastering digital channels about how to deal with multi/omni channel decisions.
Each module can be taken separately and will consist of 3 full-day Friday sessions at the University of Amsterdam Business School spread over the course of 3 months.
In addition to the sessions at the business school, the delegates will work on a company-based project supervised by an experienced tutor resulting in immediate outcomes for the company as well as in an UvA and/or CIM-accredited award for the delegate upon completion of a module. CIM (Chartered Institute of Marketing) is the world's leading marketing body, with over 28,000 members worldwide.
Dr. Karin Venetis is the director of the Digital Marketing Diploma programme at the Amsterdam Business School. This programme is offered in association with the Cambridge Marketing College.