Business Administration (MSc): Digital Business (track)
The MSc in Business Administration aims to be the gateway for ambitious students with an entrepreneurial, global mind-set to an international career in business. You will gain a deep understanding of management in one of the seven specialisations you can choose from. You will be challenged to solve real-life cases presented by our corporate partners.
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Business Administration (MSc): Digital Business
In many industries including banks, retail, music and bookings, the products, services and marketing have become increasingly digital. This digital revolution has transformed the very nature of these industries and the way they compete. Future managers need to understand the economics, business practices and the basics of the technology to be successful. If you want to start your career as a boundary spanner between the developers of apps and other online services and commercial and marketing activities this track is a great choice.
- customise the programme by choosing from a selection of more than 20 elective courses;
- prepare for your career with real-world case studies from our corporate partners in the Business Lab;
- benefit from a strong research focus, highly qualified international staff and fellow students from all over the world.
One Master's programme, seven tracks
The Master's in Business Administration allows you to choose a top-level academic specialisation track in one of seven disciplines. Learn more about the tracks on the MSc Business Administration general page.
In addition to a preferred track, you may choose from a wide range of elective courses, like Branding, Leadership, Management Consulting or Sustainability. This gives you the opportunity to tailor the programme precisely to your own personal preferences and skills. More information can be found in the Course Catalogue.
You will kick off your studies with ‘UvA in Carré’, a series of inspirational seminars featuring prominent speakers from leading companies such as Ahold Delhaize, Unilever, Vodafone Ziggo, Google and l'Oréal.
After successful completion of this programme, you will receive a legally accredited Master’s degree in Business Administration and the title Master of Science (MSc).
Rankings and reputation
The Amsterdam Business School (ABS) at the University of Amsterdam (UvA) has an excellent reputation, with an international focus and many highly reputable researchers and lecturers. Read more about our rankings and reputation.
- Degree programme
- 60 EC ECTS, 12 months
- Language of instruction
- Starts in
- CROHO code